Stereotypes. Sometimes loosely based on facts. More often based on isolated situations that are then propagated into gospel. Either way,...

Facebook is apparently willing to give up advertising revenue to bring news to readers faster. According to a report in the Wall Street...

YouTube or Facebook? Judging from recent headlines, marketers could be excused for thinking that they need to make that call when...

In all the chatter and headlines about the fate of Google+ — dead, not dead yet, feeling much better after pivoting — we haven’t heard...

LinkedIn released its Q1 2015 earnings yesterday, reporting a 35 percent year-over-year increase in overall revenue at $638 million. The...

Bloomua / Shutterstock.com There’s no shortage of measures that show Facebook’s dominance of the social media landscape, but here’s...

For Earth Day, several ad agencies, including Lowe Campbell Ewald, Lowe Profero, Ogilvy and Momentum, created a campaign for a California...

Promoted Tweets are getting more subtle. Twitter has quietly removed the yellow badge from its main ad unit, hoping to to make its native...

The jaded, overly critical side of me wants to scream, “Really? Really? Another brand leveraging babies and overwrought emotion to sell...

Facebook continues to roll out the red carpet for small businesses. And they continue to create Facebook Pages. Today, the social network...

Twitter had a tough day on the earnings beat Tuesday. Not only were the company’s first quarter financial results disappointing, they...

Twitter tucked some advertising news into its lackluster earnings report today, announcing a partnership and acquisition both aimed at...

It’s always interesting when a brand attempts to both pull at the heartstrings and insert itself into a current topic of conversation in...

Facebook announced today that it’s giving advertisers the option to include video in desktop app install ads. Previously, video was only...

Social media spending is at an all-time high. But most marketers still struggle to nail down the quantitative impact of their brand’s...

Increasingly, brands are teaming with popular social media figures and, for the most part, those hook ups have been quite successful. The...

This is the column I never wanted to have to write again. Almost a year ago I published here “Why Google Plus Will Not Die (But May...

Pinterest today announced a partnership with marketing technology companies to give businesses more tools and services for marketing on...

Like a feminine hygiene brand shying away from women in white flowing dresses frolicking through a field of tall grass, organic baby food...

Social commerce site, Polyvore, is expanding its native ad product offerings to include Promoted Trends. Promoted Trends give brands and...