Twitter announced several additions to its app install advertising tool kit today. Advertisers will be able to promote apps within video...

Facebook announced its 2015 Innovation Competition awards today, giving top “Innovator of the Year” honors to adMixt for its Flightplan...

Twitter wants to know your birthday, and it’s bringing balloons to the party. The company rolled out a new feature Monday, giving users...

Read any article about how the marketing landscape is changing, and you’re bound to find a common theme: The customer is at the heart of...

Twitter’s mobile ad management feature, introduced as an experiment last week, is now an official part of the company’s tool set. Today,...

Facebook unveiled a new logo this week, making a subtle tweak that you probably haven’t noticed. You can see the change by comparing the...

Twitter today announced an update to its audience insights dashboard and introduced a streamlined way for advertisers to target...

Twitter has added a handy new feature to its mobile apps: the ability to monitor and adjust ad campaigns while you are on the go. As...

Facebook is turning up the heat on YouTube. Starting this fall, Facebook will offer selected video creators — including the NBA, Fox...

The social media analytics service formerly known as Twtrland has rebranded as Klear, and has also announced a $1.5 million funding round...

According to a report from Adweek.com, the new video ad cost structure is a part of a global test being tried out on big-brands that...

Facebook is adding more signals to its ranking of video in the News Feed, adjusting the mix to make sure people see more of the videos...

Is Facebook looking to jump into the live-video stream? Up to now, the social network has sat on the sidelines while first Meerkat, then...

Beardbrand co-founder Eric Bandholz. Photo credit: Todd White Beardbrand seems like a perfect candidate to be a Facebook marketing...

Finally, more insight into Facebook video performance. The rapid growth of Facebook video — going from 1 billion daily views to 4 billion...

The Guys in Blue from the Southern California Honda Dealers group, who possess a penchant for helping people out on a regular basis,...

User-generated content is soaring in popularity among both marketers and consumers. But in this golden age of the Selfie Stick, finding...

Last September Facebook rolled out Atlas, a mobile ad serving platform that takes aim at the attribution problem — the fact that finding...

Aiming to make it easier for people to fill out forms on mobile devices and for businesses to gather that data, Facebook announced today...

It’s the question that has kicked off a thousand social media presentations: So when is the best time to tweet? The answer, of course,...