In full-on Millennial Hipster mode, Levi’s, with help from AKQA, has followed up the July launch of its Alicia Keys women’s denim...

Complaining about poor service on social media might be the new national pastime. But most brands are still doing a poor job of...

Quka / Shutterstock.com If you have any kind of a marketing budget, you’re using paid social advertising. Whatever your vertical or...

I don’t know if, like cats, Google+ has nine lives, because I’ve frankly lost count of how many times it has been pronounced dead. Yet...

Where do e-commerce marketers turn to get results on social media? Facebook, where else? That’s the not-at-all-surprising finding of a...

Want to keep an eye on your competition’s social media activity? And need to do it while you are away from your desk? Unmetric can help...

Welcome to the Psychographic Targeting Hot House series, a column that originally appeared weekly on aimClear blog. Because of the...

Considering the splash made by Meerkat and Periscope this spring, it seemed like only a matter of time before Facebook dipped into the...

Facebook Pages are getting a big customer service update. Facebook announced today that businesses will soon be able to respond to...

Twitter today introduced a new feature to help advertisers manage multiple campaigns. Called ads editor, the tool enables users to create...

Facebook has reversed a plan to cut off device-level data collection for mobile app advertising campaigns after a revolt by game...

Instagram has never been the easiest social media network for marketers to manage. Designed from the outset as a mobile platform, its...

Working with Wieden + Kennedy, Old Spice has created a wild and wacky choose-your-own-adventure social experience on Instagram. Using the...

LinkedIn reported its second quarter earnings today, posting revenue of $712 million, an increase of 33 percent over last year at this...

Add another social media management platform to the list of Facebook topic data providers. Today Falcon Social announced that it has...

Playing catch-up in the mobile messaging battle, Yahoo today announced Yahoo Livetext, a Snapchat-like live chat app. The app uses mobile...

This summer, New Belgium Brewing has been running the Zag On campaign. The social media-focused campaign urges people “who pedal their...

Twitter solidly beat Wall Street estimates today, reporting $502 million in second-quarter revenue. Analysts had expected the company to...

Social intelligence platform Synthesio announced today that it has partnered with DataSift to offer access to Facebook topic data. Topic...

Instagram’s advertising efforts appear to be paying off in a big way. How big? Big enough to pass Twitter and Google in mobile ad revenue...