
Nokia Launches Podcast To Spark Discussion Of How To #MakeTechHuman In Partnership With WIRED
While many may associate the Nokia brand solely with mobile devices (it dropped smartphones when it sold that business unit to...

7 Ways To Leverage Social Signals To Improve Content Performance
The value of social signals has been hotly debated for many years, particularly after Matt Cutts of Google said in January 2014 that the...

IKEA Kicks Off Tweet Campaign In Canada & An Influential German Book Critic Reviews Its New Cat
The Swedish furniture maker is continuing its lighthearted approach to marketing as it kicks off efforts to raise awareness of its 2016...

Tweets Officially Hit Google Desktop Search Results, Giving Brands Another Way In
Twitter’s place in Google’s desktop search is now official. After about a month of testing, Google announced the news today,...

How to Leverage Social Media for SEO: Link Building
I recently asked a room of experienced marketers how they thought social media marketing could assist their SEO efforts. The answers were...

Want More ROI From Your Social Programs? Take A Look In The Mirror
A decade after social networks burst onto the marketing scene, new research from Altimeter Group has confirmed a shift that experts have...

Facebook Gives The Gift Of GIFs To Some Brand Pages
When Facebook finally started displaying animated GIFs this spring, Pages were shut out. Only personal profiles could share the fun of...

Nail B2B Authority Targeting: Psychographic Targeting Hot House
True professionals are never off duty, even on Facebook. For most marketers, media spend is precious and not to be wasted, especially...

Axe Continues Shift From Sex-Sells Advertising With #Selfmaker Career-Focused Video Campaign
Eschewing its frat-boy origins and recognizing that men take professional success very seriously, Axe has launched a Canada-centric...

Social Marketing Platform Spredfast Acquires Shoutlet
Spredfast and Shoutlet, two of the leading companies in the social media management software industry, are joining forces. Austin-based...

Google Gives Hangouts Its Own Place To Hang
Continuing the trend of product independence from Google+, Google Hangouts now has a dedicated website. This week, Google launched...

New Wipes Let Parents Smear Baby Poop All Over Unsolicited Child Care Advice
In response to research that found over half of new moms feel overwhelmed by parenting advice and opinion, baby bottle brand Tommee...

The Trump Factor: What Your Business Can Learn From Donald Trump’s Wild And Wacky Campaign For Presi
“Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. Donald Trump has surged to the top of the...

For Major Publishers, Facebook Referral Traffic Passes Google Again
Facebook has landed the latest punch in the heavyweight battle with Google for referral traffic supremacy. According to new data from...

Hornitos Takes Virgin Agave Skydiving In #NotJustAnyAgaves Social Campaign
Working with The Community, the brand created two launch videos which introduce us to the Hornitos agave. In one video, he’s driving...

Pinterest Snags Monetization Product Manager From Twitter
So far, 2015 has been the year of monetization for Pinterest. From the official launch of Promoted Pins in January to a flurry of new ad...

The Customer Experience Is Everyone’s Business
The experience people have with brands today doesn’t have a traditional start and end point. Quite the contrary: The experience a brand...

Twitter’s Advice For Better Customer Service: Get Personal
That brands should be “human” on social media has become a cliche. Worse, in some cases, brands take the advice too far and make...

Chiquita Teams With Universal’s Minions For In-Store Mobile Game Experience
This summer, working with mobile engagement platform FunMobility, Chiquita teamed with Universal Pictures and its Minions movie to launch...