Last year, Facebook announced it would begin using data about the websites and apps that users browse for ad targeting. Soon, the company...

360b / Shutterstock.com BuzzFeed is known as a company pushing the envelope on pushing content well beyond its website. A leader in...

Some say that sales was the first real profession. I don’t think that’s true. I believe that it was advertising. After all, you can’t...

Periscope today launched Web profiles to give its broadcasters a beachhead on the desktop. Born in March as a mobile video live-streaming...

Snickers has unveiled the latest iteration of its “You’re Not You When You’re Hungry,” campaign, and this time it’s centered around what...

It was only a matter of time before brands joined the emoji fun on Twitter. Twitter has been creating custom emojis (also called...

For the first time in its five-year history, Pinterest has released its user total, and it’s a big round one: 100 million monthly active...

Social media image copyright rvlsoft In my last exploration of leveraging social media for SEO, I discussed how one can utilize social...

Advertisers continue to increase investment in Facebook retargeting, with average spend per advertiser increasing by 31 percent year over...

Men + Demographics > Parent Targeting Naturally, our first step in dad-targeting is to select Men as the target gender. Next, drop down...

Facebook is making it easier for retailers to set up shop on the social network. And Shopify is helping clear the way. This week the...

It’s a movie about an astronaut stranded on Mars, so what better way to promote it to sci-fi-loving techies than via online and mobile...

Earlier this summer, Pinterest opened its platform to give developers the ability to integrate websites and apps with the popular social...

Twitter’s Direct Messages are not as private as they seem, according to a lawsuit filed Monday in federal court in San Francisco. The...

Facebook CEO Mark Zuckerberg has long disliked the idea of a dislike button, but he said today that Facebook will soon be testing an...

Stripe is making a play to be the backbone of the buy button industry. The payments processing startup unveiled a new feature Monday to...

Facebook’s native video momentum has been documented widely. The social network sees more than 4 billion video views a day — a number...

Looks like Facebook’s “Instant Articles” and Apple’s News app will have some company. According to Recode, Google and Twitter are working...

Live-streaming app Periscope no longer plays favorites in the landscape-or-portrait video argument. Today the Twitter-owned network...

Facebook has loosened the reins on its live streaming video feature, today giving access to people with verified profiles. Facebook...