Why you should care The new ad targeting feature will allow marketers to direct ads to people within specific income brackets and...

The Patriots may have walked away with another Super Bowl win, but the for marketers, the real competition was focused on Super Bowl...

Client in-housing has always been a factor for agencies, but the availability of ad tech and martech, the rise of automation and data...

After more than a year of criticism over its mismanagement of user data and privacy concerns, Facebook’s 2018 fourth-quarter earnings...

Facebook CEO Mark Zuckerberg is making it a priority this year to integrate WhatsApp, Instagram and Facebook Messenger, according to a...

Facebook announced on Friday the next iteration of its dynamic ads for auto. The ads have been rebranded as “auto inventory ads” and will...

Salesforce’s new Datorama Marketing Cloud Social Studio connector. Salesforce announced on Wednesday three new tools for marketers, all...

Facebook announced Thursday it is launching a brand safety certification program for Facebook Marketing Partners. The first companies to...

Gillette has accomplished what many advertisers strive to achieve, sparking emotions with its now viral “We Believe: The Best Men Can Be”...

Screenshot of Instagram’s new feature shared by Matt McGee. Instagram rolled out a new feature that gives iOS users managing multiple...

Reddit announced on Wednesday it has named Shariq Rizvi as its vice president of ad products and engineering. Rizvi will lead Reddit’s...

Quora advertisers can now retarget users that have visited specific question pages, the question-and-answer platform announced Tuesday....

After suspending Cambridge Analytica from its platform in March, Facebook’s data management issues remained the lead social media news...

To say Facebook has had a tumultuous 2018 would be the understatement of the year. The company has faced a barrage of criticism for its...

Mat Baxter, CEO of the ad agency Initiative, used his LinkedIn profile on Wednesday to criticize Facebook over its latest user data...

Most commerce happens offline. Beyond the roughly 90 percent of retail spending that occurs in stores, offline commerce includes...

During Facebook’s F8 Developer Conference in May, CEO Mark Zuckerberg announced the company was working on a Clear History feature that...

Late Tuesday, the New York Times reported more details on the varying data access deals Facebook had struck with dozens of other large...

According to Twitter, KFC was the best brand voice on its platform this year. As a year-end wrap up, Twitter’s brand strategy team...

The average tenure for a CMO is just over three and a half years, according to new research from Winmo, a sales intelligence platform....