
Pinterest Localizes Search For Its Large International Audience
Focusing on international growth, Pinterest has updated its search to improve the experience for Pinners abroad. Last month, the visual...

Facebook Explains How “Reactions” Emoji Will Influence News Feed Reach
During Facebook’s testing of Reactions emoji, Facebook will treat them just like a Like when it comes to ranking posts in the News Feed...

Facebook Goes Beyond Like With Reactions: Testing Love, Haha, Yay, Wow, Sad & Angry Emoji
Facebook is finally moving beyond the Like. The social network announced today that it will begin testing six emoji to enable people to...

Medical Professional Targeting Diagnosis: Psychographic Hot House
Doctors and nurses are similar to air in that they’re vital and you don’t miss them, until you need them. If you’re in the pharma...

Facebook Simplifies Mobile Lead Collection, Rolls Out Lead Ads
No one likes filling out forms on mobile devices. But Facebook is aiming to make that clunky process easier — and more likely to help...

Facebook Adjusts News Feed To Load Better In The 2G World
Facebook’s latest change to the News Feed is aimed squarely at the developing world. That’s where the social network is signing up most...

New: Facebook Is Rolling Out Verified Badges For Local Business Pages
Have a local business Page on Facebook? Soon you’ll be able to give your Page an official stamp of authenticity. Facebook today started...

Twitter Will Start Testing “Promoted Moments” Soon
Twitter launched its long-awaited curated news product, Moments, today without any advertising component, but that lack of commercial...

How Intel Optimizes Pinterest For Maximum Engagement
With 100 million monthly active users, Pinterest is a powerful and rapidly growing platform for marketers. A session presented at last...

Twitter Names Jack Dorsey CEO, Pushing To The Future With A Name From Its Past
Twitter has officially returned to its roots. This morning, the company introduced co-founder Jack Dorsey as its permanent CEO, removing...

Pinterest Extends Buyable Pins To More E-Commerce Platforms & Merchants
Pinterest is giving Buyable Pins to more businesses. The company announced today that is it partnering with three more e-commerce...

Snapchat Will Charge Brands To Make Their Mark On Your Silly Selfies
360b / Shutterstock.com Snapchat’s unique approach to social media advertising continues. Its latest wrinkle? “Sponsored lenses” that...

So You Want To “Market On Reddit”
A memo hit your desk, an email dropped into your inbox, or the idea popped into your head: We need to market our company, product, etc....

Cash In! Charitable Donors On Facebook: Psychographic Targeting Hot House
A powerful factor affecting communities across the world is the work of non-profit organizations. The services they provide can be a...

Pinterest CEO: Our Ads Are More Effective
Pinterest is different. Less a social network for people to share with friends, instead “Pinterest is about me, what I want to do. What...

Consumers More Likely To Trust TV Ads Than Online Video & Search Ads [Nielsen]
After polling more than 30,000 consumers across 60 different countries between February and March of this year, Nielsen found 63 percent...

Twitter Rolling Out Buy Now Buttons Widely With Shopify, Demandware & Bigcommerce Partnerships
It’s a buyer’s market for Twitter Buy Now buttons. Twitter announced a big rollout of its e-commerce effort today, partnering with...

A Step-By-Step Guide To Becoming An Influencer In Your Industry
Influencers are the people others come to for advice. They have a genuine, loyal following because they add real value to their...

Report: Twitter Plans To Allow Tweets Longer Than 140 Characters
Twitter is working on a product that would allow users to tweet more than 140 characters at a time, according to a report in Recode...