Twitter Adds More Choices To Native Polls
rvlsoft / Shutterstock.com Twitter is giving poll-makers more choices. At launch in October, Twitter polls were limited to two answers....
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Social Beat Search In Referrals For The Year’s Top News Stories
Social media analytics firm Parse.ly is out with a new report about the balance of power in social vs. search referrals. And for the top...
Social Analytics Platform Zoomph Can Now Help Brands Track Emojis
Sure, emojis are everywhere. But, brands want to know, exactly which ones are being used to talk about us? To answer that question,...
Google Drops Display Of Local Business Reviews in New Google+
Local business reviews didn’t make the cut in Google’s wholesale revamp of Google+. Google+’s redesign, announced last week, puts the...
Lenovo’s Re-Invention Now Includes Crowdsourcing A New Video Game
Computer maker Lenovo wants to be known for more than just ThinkPads. So the company is launching today an effort to develop a new video...
Facebook & Instagram Now Offering Ads Targeted At Holiday Shoppers
Last minute shopping for holiday customers? There’s still time on Facebook and Instagram. The social network is rolling out a new...
Facebook’s Oculus Finally Ships First Consumer Product: Samsung Gear VR
Oculus, the virtual reality startup that Facebook bought for $2 billion in 2014, is finally launching a consumer product. Sort of. The...
How Snapchat’s Sponsored Lens For The Peanuts Movie Was Born
In retrospect, the choice was obvious. Of course, the stream of candy corn should flow into Snapchatters’ mouths rather than be spewed...
On The Hunt For Black Friday Shoppers? Pinterest Says It’s Got Them
So where are all the Black Friday shoppers hanging out online? Over here, Pinterest says, releasing new stats today to support its claim...
Maximize The Event Experience: Engage Socially In The Moment
Our job as marketers is to identify (or create) moments that matter to consumers for the brands we represent — and to generate...
Twitter Political Targeting Precision | aimClear Psychographic Hot House
DING DING DING! Welcome back to the Main Event: Social political targeting. Last week, we uncovered how to reach politics and politicians...
How Social Marketers Can Stay On The FTC’s Good Side
Good morning from Las Vegas! Day one of Marketing Land’s SocialPro conference is about to begin, and we’re starting with a real treat: a...
Google Revamps Google+ To Focus On Communities & Collections
Google’s seemingly neglected social network, Google+, is finally getting some TLC. Today, the search giant announced that it’s...
Most Social Media Management Tools Still Lack “Emergency Stop” Button For Times Of Tragedy
Bloomua / Shutterstock.com As the tragic events in Paris unfolded last week, many on social media asked — and even begged — brands to...
First Look: See Facebook’s 360-Degree Video Ads For AT&T, Samsung & Others
Facebook isn’t resting on its 8-billion-video-views-a-day laurels. The next step is 360-degree video, and today the company announced...
Spredfast Launches First Shoutlet-Based Feature, A Contest- and Poll-Maker
In August, social media management platform Spredfast bought competitor Shoutlet. Today, Spredfast announced the first implementation of...
WSJ: Facebook Considers Changes To Instant Article Ads After Publisher Concerns
Faced with publisher concerns that they aren’t earning enough revenue from Instant Articles, Facebook is experimenting with changes to...
12 Psychological Methods People Use When Making Decisions
While you want people to buy your products, there’s one big hurdle standing in the way: the decision-making process. Psychological...
Buffer Adds Social Calendar To Its Management Dashboard
Would you like to manage your social media campaigns like your calendar? You probably would. And if you are a Buffer customer, you will...
Heavy-Hitter Political Ad Psychographic Targeting Round 1: Facebook
LLLLLLLLLLET’S GET READY TO RUMBLLLLLLLLLLE. Ladies and gentlemen, WELCOME to the MAIN Event — political social advertising season. From...
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