Fahad HMar 19, 20191 min readFacebook removes age, gender and ZIP code targeting for housing, employment, credit adsFacebook advertisers promoting housing, employment or credit offers will no longer be able to target ads by age, gender or ZIP code. The...
Fahad HMar 19, 20191 min readInstagram debuts in-app checkout for e-commerce brandsWhy you should care Instagram has been committed for some time now to making its platform more e-commerce friendly. With the launch of an...
Fahad HMar 14, 20192 min readBig changes at Facebook: Chief product officer Chris Cox, WhatsApp VP Chris Daniels leave companyFacebook CEO Mark Zuckerberg announced on Thursday that the company’s chief product officer Chris Cox is leaving. Also leaving is...
Fahad HMar 13, 20194 min readMarketers say they’ll adapt to a changing FacebookLast week, Facebook CEO Mark Zuckerberg shared his vision for the company’s coming privacy-focused, unified messaging and social...
Fahad HMar 13, 20192 min readFacebook testing features that let Pages archive and share StoriesFacebook’s Stories Archive feature for Pages. Facebook is testing new ways for Pages to archive and share Stories. Marketing Land first...
Fahad HMar 12, 20192 min readFacebook to replace relevance score with 3 new metrics in AprilFacebook to remove relevance score for ads starting April 30. Facebook announced on Tuesday it is replacing its ad relevance score with...
Fahad HMar 11, 20191 min readTwitter hires Google exec to head US agency developmentDoug Brodman. Image: Twitter Twitter has hired Doug Brodman as its U.S. agency development director. Brodman comes to Twitter from Google...
Fahad HMar 8, 20194 min readFacebook lost 15 million users? Marketers remain unfazedSource: Edison Research 2019 Facebook has lost an estimated 15 million users in the U.S. during the last two years, according to a report...
Fahad HMar 6, 20191 min readTwitter’s new tool gives video creators insights to boost engagementTwitter has launched a publisher insights tool called “Timing Is Everything” that uses historical data to highlight when users are most...
Fahad HMar 6, 20192 min readExpect more Instagram branded content ad opportunities in 2019Instagram confirmed it is exploring more ways for brands to amplify content from influencers. The company has been testing a new branded...
Fahad HMar 4, 20192 min readPinterest makes Shopping Ads self-serve, launches new Catalogs featurePinterest Catalogs dashboard for retailers. Pinterest announced a new way to showcase products with the launch of Catalogs Monday. The...
Fahad HFeb 27, 20191 min readQuora intros bulk ad creation, editingReady to scale up your Quora ads? Good timing. The company just added the ability to create and edit ads in bulk in Quora Ads Manager....
Fahad HFeb 27, 20192 min readFacebook Showcase offers upfront ad buys against premium video contentFacebook introduced Showcase on Tuesday, a new “premium” video advertising program. As part of the launch, the company bundled three of...
Fahad HFeb 20, 20192 min readFacebook offers Android users iOS-like control over background location trackingFacebook announced that it’s giving users of its Android app more granular control over location data collection. Users will now have...
Fahad HFeb 13, 20192 min readReddit App Install ads are here, along with new 3rd party attribution options, more tracking capabilReddit announced on Wednesday its cost-per-click (CPC) ads now include an App Install campaign objective. The company has also added...
Fahad HFeb 8, 20192 min readFacebook Page owners will soon be able to participate in GroupsFacebook announced Thursday it will soon let Pages participate within Groups. The company also introduced new posting and comment...
Fahad HFeb 7, 20192 min readFacebook Pages will soon be able to respond to Instagram Direct messagesFBB Blog: Introducing New Messaging and Group Features for Businesses Posted by Facebook Business on Wednesday, February 6, 2019 Facebook...
Fahad HFeb 7, 20194 min readReports: Instagram advertisers stay loyal, keep spending moreSource: Kenshoo Q4 2018 Quarterly Trends Digital Marketing Report Instagram’s ad business had a stellar year in 2018, according to...
Fahad HFeb 6, 20193 min readSnap topped $1 billion in revenue in 2018, stabilized user base in fourth quarterAfter quarters of declines, the company stabilized its user base at 186 DAUs in the last quarter of 2018, holding steady from the third...
Fahad HFeb 5, 20192 min readPrepare to say goodbye to Facebook ad set budgetsUpdate: This story was updated on February 8 based on revisions and clarifications Marketing Land received from Facebook. Facebook...
