Social ROI. What does it mean to you? Besides new followers and fans. Besides clicks and shares. Hard cash. A Facebook fan’s value. The...

Twitter has finally hopped aboard the universal tracking tag wagon. It’s been in the works for some time, and now the universal website...

The expanding reach and connectivity of digital video advertising provides marketers with improved outlets for engagement. Increasingly,...

Pinterest’s how-to pins can include beauty tutorials, recipes and workout guides. Since 2013, brands and publishers have been able to pin...

The challenge in an integrated search and social strategy is leveraging popular social platforms to increase website positioning on...

Super Tuesday is now behind us, but the march toward the 2016 Presidential election is still an exciting and volatile one. We’ve already...

Olapic, a visual marketing platform, has announced that it has acquired Piqora. Both startup products provide similar services. These...

So you say you’re a socially savvy marketer — and you’re checking the boxes to ensure that you’re not just talking the talk but walking...

Every digital marketing strategy has an “end goal” designed to improve the bottom line. Many marketers focus on last-click attributed...

Small and growing businesses unfortunately don’t have the advantage that comes with having brand-name recognition: no built-in audience...

It’s quite often that we hear of some sort of social network impersonation: your profile photo used on a newly opened account by someone...

To help advertisers better understand how well their ads are competing in the auction, Facebook is rolling out Delivery Insights in Ads...

In marketing, it pays to stay ahead of the curve. New trends, new technologies and new consumer expectations force you to change your...

mama_mia / Shutterstock.com Content analytics platform TrackMaven has released interesting data in its 2016 Social Media Inflation Index,...

The Adobe Marketing Cloud logo, rendered as 3-D Adobe is unleashing today what it describes as the next-gen version of its Marketing...

On its 10th birthday, Twitter is taking stock of the many ways brands and advertisers have tapped into the Twitter zeitgeist to connect...

Birthday parties are usually happy affairs. Cakes, candles, balloons, maybe a clown. But don’t expect there to be much celebrating of...

The curtain will be falling on the TweetDeck standalone Windows app in less than a month. Twitter has announced that TweetDeck will be...

Alexander Supertramp / Shutterstock.com Tumblr was supposed to speed up Marissa Mayer’s turnaround of Yahoo when the portal announced it...

LJZ / Shutterstock.com Spotted: Facebook is working on testing a new feature that lets users converse around topics and themes of their...