The only way to get better at something is to practice. You can read up on news, take advice from mentors, brainstorm and come up with...

If you are the victim of an online reputation attack, you might wonder what you could do about it if you had substantial resources to get...

For those of you unaware of the acronym, SMAC stands for Social, Mobile, Analytics and Cloud. In my last post, I discussed the importance...

If you’re a news organization, you’ve probably noticed that Twitter isn’t doing much in terms of bringing you lots of traffic. A report...

Video is all the rage, and Instagram has taken note. Today, the company has announced a brand new look for Explore that highlights video...

James R. Martin / Shutterstock.com Welcome to 2016, where you can buy flowers, book a flight and order an Uber through messaging apps...

Brands are about to get a much better idea of how people feel about feel about their Facebook posts and who those people are. In late...

When you think about the persona of a video-gamer or a sci-fi movie buff, you may draw up images of the stereotypical “Star Wars”...

Denys Prykhodov / Shutterstock.com Television is changing right before our eyes. Cord cutting, video on demand and the lack of commercial...

Advertisers typically pay publishers and social celebrities for branded video or advertorial campaigns based on how many people see that...

There’s been a great deal of discussion about the future of the publishing world lately. I’m constantly reading articles with questions...

Yeamake / Shutterstock.com Facebook is priming the pump for brands to go big on Messenger. A week before Facebook is expected to announce...

The social media network claims more than 60 percent of Millennial and Gen Y smartphone users are Snapchatters. With such a key...

With all the information and technology available today, the power has shifted from the brand to the consumer. Your consumer has the...

In case there was any doubt left, Facebook is serving notice that it’s super-serious about its video platform, Facebook Live. The company...

In an advertising world where tracking matters more than ever — where understanding our consumers and knowing exactly how to reach and...

Kik has announced a third-party development platform with the launch of its Bot Shop. Just as the name implies, the objective of the Bot...

Twitter has decided not to extend tweet lengths beyond the current 140-character limit. But would it matter if it did? To peek at how...

Author Robert C. Gallagher once said, “Change is inevitable — except from a vending machine.” In digital marketing, we know this all too...

There are multiple ways you can structure a Facebook advertising account. What I’d like to share today is a tried-and-true method I’ve...