
Instagram building business features to enhance the brand experience
Instagram is running some tests with small groups of users that will give the photo sharing site a boost, particularly for business...

Official: Twitter will stop counting media & usernames against 140-character limit
tanuha2001 / Shutterstock.com Your tweets are getting a little more breathing room. Twitter has confirmed plans to stop counting media...

5 effective ways to reach customers through live streaming
A recent SocialMediaToday.com infographic reported some pretty remarkable statistics about video consumption and live streaming. Among...

Facebook responds to Senate inquiry on Trending Topics
The allegations regarding Facebook potentially manipulating the Trending Topics have caused quite a stir, and the story isn’t over. After...

Chewbacca Mask viral video drives sales for Kohl’s, others
Hasbro’s Chewbacca Electronic Mask. It’s the most popular Facebook Live video so far — yep, easily beating out that goofy Buzzfeed...

ROI beyond likes and shares: 5 ways calls validate social ad spending
Social media advertising is on the rise and set to increase exponentially. In fact, a CMO survey of marketing executives reveals a...

Instagram’s new analytics give detailed insights
Looks like a missing piece of the Instagram pie is finally coming to the platform. Instagram is testing detailed analytics, according to...

Inside Twitter’s video showcase at Tastemade’s Los Angeles studio
You probably know how to use Twitter. You might also know how to use Twitter’s two video-specific apps, Periscope and Vine. Not everyone...

Mark Zuckerberg responds to Facebook Trending Topics allegations
With the brouhaha this week about how Facebook’s editorial team has been manipulating the Facebook Trending Topics to prevent certain...

Marketers, rejoice! Today is National Fibromyalgia Awareness Day, National Limerick Day, National Nu
Marketers are a resourceful group of folks. I mean, we have to be, right? Every day, we wake up and go to battle against the other one...

Twitter renewed its upfront deals with these three agencies
Twitter didn’t have a great first quarter. Its monthly audience grew, but not by a lot. Its revenue grew, but not by as much as Wall...

Chatbots are poised to take over Facebook
Are chatbots a waste of time? We’re not sure, but TechCrunch reported today that lots of developers are looking to build them. At...

How to effectively prioritize and amplify SEO content
Many SEOs these days are focused on content marketing. This involves building out high-quality content optimized for searcher intent,...

Senate launches inquiry into allegations of slanted Facebook Trending Topics
After the story broke of possible rigging in Facebook’s Trending Topics — certain news content being purposely swept under the rug in...

Facebook brings its retargeted ads to Instagram, travel brands
tanuha2001 / Shutterstock.com Have you noticed more ads popping up in your Facebook feed effectively saying, “Hey, I noticed you were...

Facebook now lets brands target ads based on how much time, money you spent on their sites, apps
Ads on Facebook are about to get even more reflective of what you did on a brand’s site or app. Two and a half years after Facebook...

Facebook responds to allegations that Trending Topics are rigged
Yesterday, a report surfaced on Gizmodo that Facebook’s Trending Topics team was suppressing conservative news stories from appearing on...

Deep-dish digital: The most Instagrammed restaurants in America
When setting out to plan social media campaigns for big brands, there is a long list of factors to juggle. Marketers need to manage a...

Social Video Chart: Your at-a-glance guide to 7 major platforms
It used to be that if you were doing online video, you were doing YouTube, and probably nothing else. Today, YouTube is still an...
























