This return flight, like my departure, was provided by one airline but “operated” by another. In total, I was graced with flight numbers...

The Google-owned video service is opening up an online version of its three-year-old YouTube Brand Partner Program that teaches marketers...

Chukcha / Shutterstock.com Six months have passed since my last Instagram-focused column, so it’s a good time to provide an update on the...

Snapchat’s Everest Live Story used pre-recorded footage that the company’s curation team polished in production. Snapchat’s Live Stories...

Facebook Live is paying publishers and celebrities to help promote Facebook Live. The Wall Street Journal recently reviewed a document...

When it comes to social media #fails, brands have to expect the worst. “Mistakes will happen even if you have protocols in place,” said...

rvlsoft / Shutterstock.com Want more actionable insights from your Twitter participation? The company wants you to have it too. Today,...

Twitter and its six-second video app Vine are both extending their maximum video lengths to 140 seconds. Vine is also starting to look at...

You post day in and day out hoping to see the social side of social media start to happen. Sometimes, a like or two will pop up, but most...

Instagram has hit a significant milestone today, announcing it has hit 500 million users. But that’s not all — 60 percent (or 300...

Facebook’s web app-like Canvas posts can contain interactive photos and autoplay videos. Facebook has a new weapon in its arsenal in the...

Good morning from beautiful Seattle! We’re at the Bell Harbor Convention Center today, overlooking Elliott Bay, for the start of...

You’re probably going to start noticing more advertorials adopting Facebook’s Instant Articles format. On Friday, Facebook added some...

Maybe Facebook doesn’t need to own the entire ad tech stack to overtake the entire digital ad ecosystem. Or maybe Facebook just doesn’t...

An image board in Unmetric’s new Discover feature When a brand wants to conduct a social media or other online campaign, the first step...

Today is June 15, not April 1, which means this is a real thing that’s happening. Twitter is going to let brands target ads based on the...

Facebook has finally put a number on how many people are flitting around from different devices and browsers in an effort to demonstrate...

At this point, it’s almost becoming more newsworthy if a major digital platform does not let brands retarget people who check out their...

Facebook is adding maps to its location-based local awareness ads to give brands a better chance you’ll visit their locations. And if you...

If you build your house on someone else’s land, you have to abide by their rules. ThinkUp, a social insights tool, has learned this the...