How to conjure big PPC profits with a few hundred dollars
Many PPC marketers are frustrated. Why? Because they feel like AdWords is no longer an option. Over the past few years, CPCs have...
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3 reasons your content isn’t getting shared — and how to fix them
Shares are a big deal for content. These shares come in two forms: A user can share a piece of content from your site onto their social...
Facebook’s testing another ad-free Pages design for desktop
The trend of ad-free Facebook Pages continues. Facebook has started testing another redesign of its desktop Pages that omits the ads that...
Finding the right brushstrokes for Facebook’s Canvas
Facebook earlier this year launched its Canvas ad product, and let’s face it — it’s pretty well done. In case you missed the fanfare,...
5 ways to attract more talent — and more customers
The problem: Home services businesses are facing growth challenges because they are failing to attract talent. In a recent HomeAdvisor...
DOJ seeks to compel Facebook docs in case involving alleged tax dodge worth “billions”
Earlier this week the US Justice Department asked a judge in San Francisco to compel Facebook to produce internal documents tied to a...
SocialPro 2016 recap: What Your Social Data Should Be Teaching You
SocialPro 2016 conference in Seattle. Kerns, vice president of research & insights at Spredfast, provided a wealth of insights in this...
Inside Google Play’s branded YouTube show that spanned 23 channels
Google Play and production studio Portal A tried to pull off something tough with the app store’s latest digital video campaign, “Game...
Snapchat’s Memories opens Stories to pre-produced photos, videos
Snapchat is making it easier for anyone — including brands, publishers and celebrities — to post pre-produced photos and videos to their...
Brands, creators wrestle with sound’s role in social videos
Producing videos for social platforms is more complicated than taking officewide Starbucks orders. A year ago, brands and publishers were...
Snapchat usage soars, attracting parents and weirding out teens
When parents make it to Snapchat, so do marketers — or is it the other way around? The Wall Street Journal shares new data about the...
How Twitter bios can help you find your audience
But these self-identifying labels are not just in messages; they’re also in our profile descriptions. Some people choose to list their...
SMX Advanced recap: Using Paid Search & Social Together to Deliver the Ultimate Knockout Punch
As always, SMX was chock full of new ideas and actionable content. One of the struggles that many media teams face is the disconnect...
Facebook Messenger Platform gets updated: here’s what you need to know
In a little over two months since Facebook Messenger Platform was launched, the bot app landscape has changed pretty significantly....
Facebook makes Pages’ organic reach in News Feed even more dependent on shares
It’s a weekday, so there’s a good chance Facebook is recalibrating its all-important News Feed algorithm. And as is often the case that...
Report: What marketers can learn from the biggest brands on Instagram
What insights can you learn from Fortune 500 brands using Instagram? TrackMaven has your answer. After analyzing over 40,000 unique...
LinkedIn starts officially auctioning off its desktop banner ads
Evan Lorne / Shutterstock.com Remember bookstores. Remember how if you wanted a book you had to put in the extra effort required to...
How to run a conversion-focused Facebook Ads campaign
1.09 billion users, Facebook is an advertiser’s dream come true. But this immense reach also brings with it a lot of challenges. As...
Facebook is getting closer to putting ads in Live videos
Some publishers and creators are already making money from using Facebook Live. Facebook pays them. But Facebook isn’t going to pay...
Where Instagram and Facebook advertising converge and where they differ
tanuha2001 / Shutterstock.com As of last count, Instagram had 500 million monthly active users and (already) more advertisers than...
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