Many PPC marketers are frustrated. Why? Because they feel like AdWords is no longer an option. Over the past few years, CPCs have...

Shares are a big deal for content. These shares come in two forms: A user can share a piece of content from your site onto their social...

The trend of ad-free Facebook Pages continues. Facebook has started testing another redesign of its desktop Pages that omits the ads that...

Facebook earlier this year launched its Canvas ad product, and let’s face it — it’s pretty well done. In case you missed the fanfare,...

The problem: Home services businesses are facing growth challenges because they are failing to attract talent. In a recent HomeAdvisor...

Earlier this week the US Justice Department asked a judge in San Francisco to compel Facebook to produce internal documents tied to a...

SocialPro 2016 conference in Seattle. Kerns, vice president of research & insights at Spredfast, provided a wealth of insights in this...

Google Play and production studio Portal A tried to pull off something tough with the app store’s latest digital video campaign, “Game...

Snapchat is making it easier for anyone — including brands, publishers and celebrities — to post pre-produced photos and videos to their...

Producing videos for social platforms is more complicated than taking officewide Starbucks orders. A year ago, brands and publishers were...

When parents make it to Snapchat, so do marketers — or is it the other way around? The Wall Street Journal shares new data about the...

But these self-identifying labels are not just in messages; they’re also in our profile descriptions. Some people choose to list their...

As always, SMX was chock full of new ideas and actionable content. One of the struggles that many media teams face is the disconnect...

In a little over two months since Facebook Messenger Platform was launched, the bot app landscape has changed pretty significantly....

It’s a weekday, so there’s a good chance Facebook is recalibrating its all-important News Feed algorithm. And as is often the case that...

What insights can you learn from Fortune 500 brands using Instagram? TrackMaven has your answer. After analyzing over 40,000 unique...

Evan Lorne / Shutterstock.com Remember bookstores. Remember how if you wanted a book you had to put in the extra effort required to...

1.09 billion users, Facebook is an advertiser’s dream come true. But this immense reach also brings with it a lot of challenges. As...

Some publishers and creators are already making money from using Facebook Live. Facebook pays them. But Facebook isn’t going to pay...

tanuha2001 / Shutterstock.com As of last count, Instagram had 500 million monthly active users and (already) more advertisers than...