Snapchat announced Friday it is launching Snap Select to give advertisers using the platform’s six-second non-skippable ads access to...

Kenny Mitchell, the former VP of brand content and engagement for McDonald’s, has been named Snap’s first ever CMO. Mitchell will begin...

Source: Facebook Facebook’s bet on Stories Ads looks like it is paying off. COO Sheryl Sandberg said Wednesday during the company’s first...

Snapchat has been able to stabilize users for two consecutive quarters now, increasing DAUs by 2% to 190 million in the first quarter of...

Communications veteran John Pinette has been named Facebook’s new VP of global communications. Pinette is replacing Caryn Marooney, who...

“We’ve never been more confident in our strategy and execution and see a great opportunity to grow our audience and deliver even more...

Pinterest’s Chief Product Officer Evan Sharp and CEO Ben Silbermann Pinterest debuted on the New York Stock Exchange on Thursday under...

Facebook announced on Tuesday it is refreshing its Ads Manager interface to improve navigation and deliver a cleaner design to help...

Most marketers know the pace at which people are consuming media via their mobile devices shows no signs of slowing down, but the rate at...

Pinterest launched two new conversion tools for advertisers on Thursday, offering conversion optimization for Promoted Pin campaigns and...

“We are transitioning advertisers to the inventory filter over the coming weeks and plan to have the tool fully up and running by the end...

Lush UK, a cosmetics company known for its bathing products, dropped a major bomb on Tuesday when the company announced it was bidding...

Snapchat parent Snap Inc. on Thursday announced a slate of new features designed to help it keep pace in a digital environment that...

Vimeo has added 1,000 video clips to its Stock Essential’s inventory, expanding the number of available videos paid members can use. The...

Facebook added Custom Audience details to the “Why am I seeing this ad?” notification in News Feed ads in February. Users can see if...

This article has been updated to reflect changes and include video ad view count information from more platforms. Advertisers allocated a...

Pinterest has recruited Walmart’s former CTO Jeremy King as its new head of engineering. King will lead the team responsible for building...

Last week, Facebook suffered the longest outage of its 15-year existence. Not only was it down for more than four hours in some areas,...

LinkedIn advertisers are getting three new updates: a lookalike audiences targeting feature, interest targeting that leverages Bing...

Modern-day digital marketers are expected to be skilled in a variety of areas, including analytics, copywriting, creative direction,...