Most of us have grown so accustomed to social media being a part of our lives that it seems strange to think about it as a “new”...

rvlsoft / Shutterstock.com Twitter is tackling its harassment concerns by making changes to the user experience. Today, the company...

Facebook dominates in terms of ad dollars and performance and has the user base and engagement to back up growth that doesn’t seem to be...

Facebook dropped its hard and fast 20 percent text limit for ad images. During that now-lapsed policy, ads with more than 20 percent text...

After rolling out a diet version of video ads last year, Pinterest is ready with the real thing, or at least something closer to it. On...

social media, SEO and PPC, content marketing and local and email marketing. However, one area that’s incredibly vital and should never be...

Facebook is trying to make Messenger bots more active, but in a reactive way. On Monday, Facebook announced that it’s restricting how...

Social advertising used to be about brands inserting themselves in people’s content feeds. It still is. But it’s also become about brands...

Facebook, Twitter and LinkedIn still have a stranglehold on the social media world in terms of sheer numbers of users, but a handful of...

rvlsoft / Shutterstock.com If Pinterest wants more brand advertisers to buy its ads — and it appears that it does — then it needs to make...

Instagram’s direct-response advertising business was born a year ago with a silver spoon in its mouth. Its parent company, Facebook, had...

Twitter wants people stitching together stories on its platform, too. A week after Instagram introduced its almost-identical version of...

“The Voice on Snapchat” will be the first NBCUniversal program to air on Snapchat as part of the two companies’ deal. The semblance...

Ivanka Trump is an Executive Vice President of The Trump Organization, founder of her self-titled fashion line, a media mogul with her...

Instagram has brought a ringer to its recently escalated rivalry with Snapchat. To give its new Stories product more than a fighting...

If Twitter can get more people tweeting about brands’ ads, then maybe brands will count those free tweets’ audiences as extra impressions...

It’s not a test. These new ad-free pages on Facebook are official. In fact, if you’ve navigated to a brand page on Facebook, you may have...

Twin Design / Shutterstock.com LinkedIn is dipping its toes into a content type that’s already been proven wildly popular on Facebook,...

Instagram Stories are 24-hour collections of photos and videos, just like Snapchat Stories. They didn’t even give it a different name. On...

There are two ways to get someone to do something: Encourage them with some kind of carrot or command them with some sort of stick. With...