Active on Periscope? Become a VIP
Twitter is rewarding its loyal Periscope users. Announced today, the Periscope VIP program is intended for broadcasters who are actively...
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5 Ws of the sharing economy: How social data gives marketers a competitive edge
sharing economy is so deeply entrenched in major industries and consumers’ lifestyles that it’s almost hard to remember life before Uber...
Facebook’s advertiser count surpasses 4 million brands, with 20% buying video ads
Back in March 2016, you might remember Facebook announcing that three million businesses actively advertise on its social network. Well,...
Writing a Yelp review that won’t get filtered
I often find myself describing how the Yelp filter works to marketers and business owners who are frustrated with the fact that Yelp...
What marketers can learn from governments on social
As marketers, we strive to find new ideas for campaigns, strategies and tactics from any source we can find. Looking to our own...
Is interest targeting the future of marketing?
Getting to your audience and engaging with them have become so much easier with the platforms and analytics that help you find them....
Twitter’s app install ads go native inside its ad network
rvlsoft / Shutterstock.com Twitter is sprucing up the look of advertisers’ mobile app install ads within its in-app ad network. On...
Instagram now has more than 500,000 active advertisers
A year after officially opening up its ad business to all advertisers, Instagram is getting more and more brands to buy its ads and...
Dark social dominates holiday sharing [RadiumOne data]
A majority of consumers will share holiday-related content during the holiday season, but marketers will have a hard time tracking most...
Which social marketing tools support Twitter’s expanded tweets
On Monday, Twitter officially expanded the length of tweets by not counting photos, videos, polls and quoted tweets against its...
Facebook wants to show brands how its ads measure up against TV, others
On Wednesday, Facebook announced a wave of ad measurement news that even Facebook’s VP of measurement, Brad Smallwood, admitted were...
Can an ad-free, subscription-based social network exist?
Is this a crazy idea? Well, I’m just going to get right to it. Why isn’t there an ad-free, subscription-based social media platform out...
Facebook’s new retail ads show in-store product availability, can be aimed at likely visitors
Facebook has been trying to help boost retailers’ online sales for years. But online remains the future of retail, and brick-and-mortar...
Twitter’s relaxed character limit doesn’t apply to ads, but there’s a workaround
It’s finally happening. Starting today — four months after announcing it would do so — Twitter will no longer count photos, videos, polls...
Nearly 85 percent of smartphone app time concentrated in top five apps — [report]
Over the past two years, digital media time has grown significantly but most of that has been driven by mobile and apps in particular....
Instagram’s redesigned call-to-action button gets more clicks for gaming brands, new features
Instagram’s redesigned call-to-action button on its direct-response ads has contributed to higher conversion rates at lower effective...
Congress on the cusp of national review protection law
Two years ago, California signed into law what was popularly called the “Yelp bill.” It prohibited use of “non-disparagement” clauses in...
Twitter now lets brands say when they’re available to respond to tweets
rvlsoft / Shutterstock.com Twitter is playing catch-up with Facebook once again when it comes to becoming brands’ favored social platform...
4 solutions to dial in your Facebook attribution
Twin Design / Shutterstock.com So you’re advertising on Facebook and have a good handle on the levers that drive performance, but one...
6 quick steps to jump-start your influencer marketing program
First things first. We all know “influencer” is a goofy term. It’s probably second in overused buzzwords, right after “thought leader.”...
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