
Facebook will rank Audience Network publishers’ ad slots, price them accordingly
If the Facebook News Feed is beachfront property for advertisers, its ad network of third-party publishers’ sites and apps, Audience...

10 tips for retailers’ Q4 social advertising
Knowing how to navigate the waters can mean the difference between a highly successful quarter and one that leaves you feeling that...

Is your content share-worthy? 4 questions to ask
Getting your content picked up by heavy-hitter publishers feels like you’ve struck the content marketing jackpot. You rolled the content...

How Facebook is dealing with ads overcrowding the News Feed, explained in 42 seconds
Some time next year, Facebook expects to have maxed out the ratio of ads to normal posts in people’s news feeds. That could mean Facebook...

What marketers should know about Instagram’s latest tests and rollouts
Chukcha / Shutterstock.com Much like with Facebook, the team at Instagram regularly tweaks the ad experience in a bid to improve...

Facebook tests ads in Groups, potentially easing ad load issue
More than one billion people use Facebook Groups every month, and now the social network is starting to let advertisers join the cliques....

Twitter’s debate live stream viewership exceeds NFL audience — again
Maybe people’s interest in watching live broadcasts on Twitter is growing in general. Or maybe people are more into watching two people...

Your most effective marketing assets may be hiding in your fans’ social activity
There’s proof. When your customers come across customer-generated content during their web journey, the average order value increases by...

Snapchat’s latest Stories tab redesign adds post-roll ads, playlists
Snapchat is rolling back the redesign it made in June to its all-important Stories tab and rolling out new features, like Story Playlists...

Instagram Stories get viewed by one-third of its 300-million-large daily audience, ignored by rest
Every day, more than 100 million people view Instagram Stories, according to an Instagram spokesperson, who clarified that the...

Facebook’s new Events app could be a Trojan Horse rival to Google Calendar
Facebook has become a popular place for people to pencil in their plans. Every day more than 100 million people — about nine percent of...

How to see all the Facebook Live video that’s happening around the world
From political stump speeches to local TV news to piracy to porn, there’s a lot of programming being broadcast through Facebook Live. But...

Paid search vs. paid social: how to design the ideal marketing mix
Quite often, I’m asked about which is better for companies, and, with very few exceptions, I’ve found myself giving the same advice: “You...

How Pinterest is cracking the social commerce code
hurdle for marketers and advertisers alike. However, with over 100 million monthly active users globally, Pinterest is one channel that...

What brands should know about Facebook’s new and upcoming average watch time metrics
You already know about Facebook over-calculating how much time people spent, on average, watching Pages’ organic videos and brands’ video...

Tackling social media myths
Just look at social media. Google can’t leave its algorithm alone; ad blockers are everywhere (with Facebook now blocking them); Twitter...

Clinton wins Grubhub presidential ‘debate’ as diners cast votes with special discount co
The hungry have voted, and they’re with Hillary Clinton having won the first US presidential debate this week. That’s according to an...

Up close at SMX: Using paid search and social together
From left to right: Pamela Parker, Executive Features Editor, Marketing Land & Search Engine Land; Tara Siegel, Senior Director of Social...

Twitter officially opens up Moments to everyone
Today Twitter is officially opening up Moments so that anyone can curate their own topic-based feed of tweets. A combination of social...
























