Often, live chat is viewed as a customer service tool — or, even worse, a pesky sales pop-up. In my opinion, though, while live chat can...

Welcome! Have you been paying attention to the battle between Twitter and Facebook Messenger to serve as marketers’ favorite social...

Ever seen a brand post a photo of a shirt on Instagram and thought, “I want that. How can I get it?” But then realized in order to get...

A screen from Snaplytics A Danish startup is now offering a new analytics service for Snapchat’s disappearing videos and photos that it...

Snapchat’s reported plan to take full control of ad sales from publishers in its Discover section isn’t simply a bad thing for those...

LinkedIn released its Q3 2016 earnings report, showing a 23-percent year-over-year increase for the quarter, with $960 million in...

Twitter’s third-quarter earnings report and corresponding call with analysts on Thursday covered a lot of things you probably already...

In any of those scenarios, having a firm grasp of the current state of digital is critical to success. And if you haven’t tuned in...

What’s happening at Twitter lately? Today, we found out that 350 employees have been laid off, or nine percent of the workforce. The cuts...

Twitter released its third-quarter earnings results on Thursday morning. Here’s a quick rundown of how the social network’s business is...

Over the past few months, it’s grown increasingly difficult to enter a lengthy discussion without drifting into politics. Between the...

Facebook’s efforts to make News Feed more accessible to all users regardless of the speed or reliability of their internet connections...

The consumer path to purchase has become increasingly complex, with multiple channels and devices playing a role in influencing buying...

A new report from social ad automation company Nanigans shows substantial growth in both YoY Facebook ad spend and on the overall Return...

rvlsoft / Shutterstock.com Marketers already have a lot on their hands, but sourcing content doesn’t necessarily have to be one of them....

Apparently, the brands looking to buy Twitter the company are way more concerned about the social network’s longstanding but recently...

Instagram has started displaying Stories atop the Explore tab in a bid to get more people to tune into its two-month-old clone of...

Because this is how many see these sites, traditional social media marketing efforts have largely focused on using social platforms as...

I AM NIKOM / Shutterstock.com Pinterest isn’t done growing, but it still has a ways to go. On Thursday, the social network/search engine...

Earlier this year, we discussed the importance of leveraging social data to impact your organization’s marketing efforts. We focused on...