Instagram has announced two features that show they’ve got their finger directly on the pulse. Today’s launch embodies the best features...

holiday season is approaching, and along with it comes the busiest time of the year for retailers around the globe. Black Friday — the...

Facebook’s ad-tech strategy grows ever more insular. Facebook has decided to stop operating its Atlas ad server but will continue to run...

Shooting videos with Snap Inc.’s newly released Spectacles seems super-simple. Put the sunglasses/camcorder on your face; tap a button to...

In a sort of course correction, Facebook made several announcements Wednesday pertaining to audience and ads measurement on the social...

A few months after introducing click-to-play video ads, Pinterest is catching up with the times — and competitors like Facebook, Twitter,...

Since the dawn of the internet, people have been drawn to online communities for collaborating and advancing knowledge. Discussions that...

With more than 34,000 Messenger bots on the market since their April 2016 debut, Facebook is rolling out an analytics tool that will...

No, Facebook isn’t getting rid of its pseudo-racial ad targeting option. No, it hasn’t decided to prevent advertisers from using it to...

Instagram has just released three new features to its Stories that show that the brand is unique enough to stand on its own. The features...

When I log onto Twitter or Facebook, it’s like a million voices cry out… and never stop talking. It can get tiresome. I don’t see updates...

If you’re not using all the tools in Facebook’s ROI kit in the next few weeks through the busy holiday shopping season, you don’t have...

The individual who, for six years, has overseen the growth and recent deceleration of Twitter’s advertising business, Adam Bain, has...

rvlsoft / Shutterstock.com On Wednesday, Pinterest added marketing measurement and data companies to its Marketing Partners (née...

Early this year, mobile web inventory was added on top of in-app placements, and then more recently, Facebook announced the expansion of...

It’s Snapchat’s turn to copy Instagram. On Tuesday, Snapchat finally updated its Stories product — the one Instagram copied in August —...

Today Facebook officially made it possible for marketers to turn their Messenger bots into ad bots. After testing sponsored messages...

online influencer marketing. Rest assured, the FTC’s initial foray into guidance will not be its last, and it is quite evident that it’s...

All too often, I hear two complaints about LinkedIn Ads: It’s too expensive. It doesn’t work. Generally, when I hear this feedback, it’s...

A lot of things can be learned from Facebook’s third-quarter earnings call on Wednesday. For starters, word choice matters. In July 2016,...