chrisdorney / Shutterstock.com While 2016 hasn’t left us with a lack of things to talk — and argue — about, there’s one thing that most...

It’s been roughly five weeks since the US presidential election and the corresponding fake news scandal. After some initial denial of the...

Facebook has suffered a significant black eye after three revelations in recent months that the company has been misreporting some of the...

addressed before. Long before influencer marketing became an industry buzzword, consumers were reacting positively to branded messages...

For the second time this week, a company that owns one live-streaming video product has released a second. Twitter, which owns...

Messaging and messaging apps are now bigger than social networks — and may have more longevity. Messaging has been around for years, and...

tanuha2001 / Shutterstock.com Twitter is phasing out its lead generation ad format that brands could use to request people’s names,...

National Geographic will air the first 360-degree live stream on Facebook. YouTube added 360-degree live streaming back in April, and...

It’s fair to say that we live in a review-based economy. To drive that point home, Congress recently passed a bill, the Consumer Review...

NASA’s space channels on Pinterest and Giphy are out of this world. The government agency just announced that it has joined the...

Math is hard, even for Facebook. And it’s getting harder to trust Facebook’s math, even as the social network fine-tunes its...

Instagram may have arrived late as a traffic source for brands and publishers, but it’s already showing early signs of success, driving...

influencer marketing.” Working with content creators who have large social media followings to promote your brand is enticing and can be...

Facebook’s string of measurement errors disclosed since September has some marketers shook up, even if those marketers weren’t directly...

Here are eight companies that are doing social media right, examples of their campaigns along with some takeaways that you can apply to...

Despite the differences, both organizations: wanted to drive more conversations with prospects. were struggling to gain traction through...

According to the London-based video analytics firm Unruly, the most shared video ad of 2016 is a spot from the UK retailer John Lewis....

Does your Twitter timeline look different to you on your mobile device? Don’t be shocked; this is Twitter’s new conversation ranking...

Under pressure from activists and lawmakers, Facebook moved recently to prohibit using its “Ethnic Affinities” targeting in conjunction...

Facebook is returning its Marketing Partners (née Preferred Marketing Developers) program to its roots as a roster of advertising and...