Industry reaction to Snap’s recent IPO — and the sharing of important user metrics that it demands — has been mixed. It’s still growing...

Five months after enabling anyone to create a Moment, Twitter will now show these Moment makers how many times people have seen the...

Facebook is finally phasing out Atlas, the ad server and measurement platform that it acquired from Microsoft in February 2013 and has...

Conversations with Facebook Messenger bots soon may start to feel less like texting with a friend and more like tapping through a...

Playing off the now popular ‘zoom in’ meme, the tweet includes an image of the brand’s iconic pancake stack and directs followers to zoom...

The tips in this post include best practices, plus my own personal recommendations to maximize performance for each Facebook ad type....

So how do you get heard? Well, last year, 86 percent of brands used influencer marketing in some capacity. Working with people who...

Two months after Instagram began slotting ads between people’s Stories, the Facebook-owned photo-and-video app has started selling the ad...

Chatbots have cropped up as a way for marketers and media companies to push out content posted elsewhere. Just as a brand’s how-to...

2 billion social media users worldwide. Quality content is what makes social media tick. Unfortunately, most brands have a social media...

From Audi’s “Drive Progress” campaign to Kia’s “Hero’s Journey” commercial, companies that can master emotional connections in a digital...

86 percent of Americans are now internet users, according to the latest data, and social media is one of the most cost-effective ways to...

Singtel’s ad tech division Amobee said Wednesday night it has agreed to buy ad tech firm Turn for $310 million. Amobee, which was...

In 2014, CEO Mark Zuckerberg stated, “In five years most of [Facebook] will be video” — and now the site is so invested in video that...

LinkedIn Ads is the undisputed king of targeting professionals in the world of advertising, and it does it at scale. In an ideal world,...

Facebook is opening up its video ad revenue stream to more publishers and creators, though it’s not giving advertisers any more control...

A recent survey released by Fluent, a people-based marketing platform, may show Snapchat’s peak coming to an end. The survey consisted of...

For all the talk of artificial intelligence, chatbots aren’t that smart. Brands are increasingly automating their customer services...

Instagram is extending the number of photos and videos that brands can include in their slideshow-like carousel ads and opening up the...

Last week, Facebook formally entered the recruiting market. The company announced Jobs on Facebook, a new tool for small businesses (and...