according to Social Media Examiner research. Those are not new facts. What’s new, though, are the tools you can use to enhance your...

A year ago, chatbots reemerged atop a mountain of hype that messaging marked tech’s latest paradigm shift, after messaging apps...

A rebranded startup is launching this week an AI-powered social marketing tool that it says can boost engagement, and even write the...

With Twitter’s advertising business struggling, the company has begun looking at other means of making money. Twitter is exploring a paid...

Twin Design / Shutterstock.com Traditionally, clicking on a brand’s ad on Facebook would open a dedicated microsite or product catalog...

Some time this year, Facebook will max out the number of ads it can squeeze into people’s news feeds. But how many ads is Facebook...

It has been a year and a half since Instagram rolled out the welcome mat to all advertisers. Remember that as you read the next sentence....

Social media management platform Hootsuite is continuing to beef up its ad and analytics chops, with today’s announcement that it has...

Twitter is making it easier for publishers and brands to air TV-quality live broadcasts on the social network and its live-streaming app,...

Now more marketers can set up shop on Instagram without cutting the Facebook-owned photo-and-video app a share of the proceeds. After...

LinkedIn continues to cross off the checklist for assembling a modern digital advertising business after pressing reset a year ago. Later...

Influencer marketing is one of the most exciting marketing tactics brands are using today, uniting branded content development with the...

What’s more important to marketers: Knowing what their audience is talking about or knowing what their audience thinks about what they’re...

Mobile brand agency Kargo has published a study that argues “premium editorial” digital environments are more effective for brand ads...

We all have at least one person in our circle of friends who gushes about the Instant Pot. If you don’t, it is just a matter of time (or...

There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color...

If your business isn’t making itself visible on Facebook, then you’re missing out on one of the most cost-effective places to meet new...

At least they changed the name this time. On Thursday, Facebook Messenger officially rolled out its copy of Facebook’s copy of...

That being said, there is some movement toward social, and it offers an exciting glimpse of what’s coming. For one, consumers will have...

Of course the first time I find an ad interrupting a video on Facebook would happen while watching a video titled “No pants in court.”...