Eight months after Instagram copied Snapchat’s Stories, Instagram’s clone is officially bigger than Snapchat. Every day, more than 200...

In the growing rivalry between Facebook Inc. and Snapchat’s parent company Snap Inc., Facebook’s strategy seems to be copying Snapchat’s...

Twitter is ramping up the revenue options for its live-streaming app, Periscope. A couple of weeks after inserting ads before some...

If you’re a brand or publisher who’s finally adjusted to Facebook’s updated organic video metrics following last year’s measurement...

Facebook execs continue to caution investors that its advertising revenue growth will soon decelerate. But so far, the social network’s...

It’s time for advertising and marketing professionals to start talking about influence marketing, not influencer marketing. Let me...

One of the issues plaguing Facebook Ads’ system over the years has been the struggle associated with mining data and insight from the...

Facebook’s fast-loading, proprietary Instant Articles are a way for publishers to get readers within the social network. But given that...

161 million daily active users (DAUs) and become part of popular culture — a part that many young people couldn’t bear to live without....

“Bot” is a tricky word when it comes to Twitter. Maybe that’s why, for all the hype around chatbots on platforms like Facebook Messenger,...

If advertising were like fishing — and it definitely is — then Snapchat is creating new nets to help advertisers corral the people they...

Twitter Lite, a new experience to address the needs of users who may have limited bandwidth and storage capacity, has launched. If you’re...

Facebook’s iAd-like Canvas ads can be as labor-intensive as they are immersive. The social network unveiled the creative kitchen sink of...

The recent SMX West conference had many awesome sessions, and today I’m going to provide some compelling insights from “SEO and Social: A...

SMX West, the integration of social and search was first and foremost in my mind. Below is a roundup of key lessons learned across...

Video is hands-down the hottest topic for most brands these days, and from my experience, I’d say it’s taken over “mobile” as the...

In 2010, as the social media craze went into overdrive, there was a very real fear of being left behind by The Future. You had to hire...

Today’s users are sharp, and naturally distrustful of brands — especially in traditional advertising messages. Accordingly, brands need...

When brands build a framework and connect all aspects of their marketing approach, they create efficiency and effectiveness. At my...

What’s better, Snapchat or Facebook? With today’s announcement about Facebook Stories and new camera effects, we’re not sure if there’s a...