I remember the days when you could only run Page Like campaigns within Facebook advertising. Brands and advertisers poured tens, often...

officially adopted header bidding in March, and it has tweaked some of its stances on transparency to better court brand-oriented...

tanuha2001 / Shutterstock.com Here’s why, after the next time you check flights online, an ad flagging a seat on a specific flight might...

To optimize marketing productivity and improve credibility, brands must further develop each aspect of their digital marketing. With...

During Facebook’s annual F8 conference — which had to happen seven times before I decided “F8” was a play on “fate,” despite Wikipedia...

Audience growth is no longer a problem for Twitter. That’s great, especially since Twitter has plenty of new problems. In the first...

Twitter released its first quarter earnings results on Wednesday morning. Here’s a quick rundown of how the social network’s business is...

Facebook has announced a new test for the Related Articles feature in its News Feed. That feature, launched in 2013, would show related...

tanuha2001 / Shutterstock.com Social media has not only revolutionized the way that people communicate and stay in touch; it has...

LinkedIn released a fantastic new feature to their ads product that is an absolute game-changer for business-to-business companies. It’s...

LinkedIn released a new feature to its advertising product for which advertisers have been waiting on pins and needles. Facebook and...

Snapchat is making it easier for brands to buy Sponsored Geofilter ads that people can add atop the photos and videos they share on the...

George Dolgikh / Shutterstock.com Marketers will be able to target LinkedIn users based on their web browsing and email addresses sooner...

Social has become a key component of most brands’ marketing and engagement strategies. As a result, there are quite a few complexities...

Facebook ramped up its run at Snapchat this week. The company even raced ahead of its rival by opening up its new Camera Effects Platform...

tanuha2001 / Shutterstock.com Twitter is too often overlooked by growing businesses. While it may not rival Facebook in popularity,...

Two years after introducing a rival to Google Analytics, albeit a limited one, Facebook is renaming Analytics for Apps as Facebook...

There are more than 100,000 chatbots on Facebook Messenger, but most of the 1.2 billion people who use the social network’s messaging...

Super Deluxe has used its own tech to make Facebook Live streams, like “Punch-A-Nazi!,” more interactive for live viewers. Posting...

“Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. When the leader of the free world spends 140...