A month after announcing a self-serve tool for any advertiser to buy its standard vertical video ads like they buy books on Amazon,...

Facebook’s Instant Articles format is supposed to be a better, faster version of the web’s standard article page. Now it’s adding what...

Publishers have shown that people viewing Instagram Stories are willing to swipe up to visit a site. Now it’s time to see if that’s also...

Almost two years after Facebook debuted its fast-loading, iAd-like Canvas ad format, the company continues to make the creation of its...

Video is making a serious dent in marketing spend and conversion, especially when it comes to social video. Two-thirds of US marketers...

Pinterest will debut its first ad campaign in the US on Tuesday. Called “What If,” the campaign is designed to get people thinking about...

Snapchat’s parent company, Snap, has acquired location analytics firm Placed, a company spokesperson said on Monday, confirming a...

Delicious.com, once the internet’s top social bookmarking site, is shutting down later this month. The announcement Thursday came from...

Besides offering the chance to connect with your colleagues and wider network, it provided a new array of choices for anyone looking for...

Skype was first released in 2003 as a messaging and free calling tool — ahead of its time. Since then it has evolved, been acquired by...

Facebook continues to find ways for its three major brands — Facebook, Instagram and Messenger — to complement one another. In the latest...

I can’t be the only CMO focusing on and prioritizing the measurement of the real bottom line of all marketing team activities: demand...

Ever since Facebook officially opened up Instant Articles to all websites last year, publishers, brands and other site owners have had to...

Consider the video ads that Pinterest debuted last summer a pilot for the type it’s now premiering. Pinterest is rolling out Promoted...

It’s a weekday, so Instagram is copying Snapchat again. Roughly two months after Snapchat began showing algorithmically curated Stories...

Already a dominant audience conduit, Facebook is looking to play an even bigger role in publishers’ ad businesses. A year after Facebook...

One of chatbots’ main challenges is kick-starting a conversation. So Twitter is introducing its own kind of ice-breaker. Twitter is...

Facebook is extending the option for all Pages and normal accounts to add a guest to their Facebook Live streams after opening up the...

Email and social media are two completely different beasts and could serve two separate purposes in your overall strategy. To narrow your...

Are you a publisher who’s looking for tips about how to connect and engage your Facebook fans? Facebook has just shared a series of...