
Facebook expands test to show News Feed-like ads in Messenger globally
Facebook announced its beta for ads in Messenger is expanding to all markets, meaning the big ads can pop in the message feeds of the...

Snapchat launches new features, including Paperclips for links within Snaps
Snapchat is taking a step that Instagram simply hasn’t, with new features on both its iOS and Android app that include allowing marketers...

8 key steps for a successful Instagram takeover
Instagram takeovers are a great and mutually beneficial way for brands and influencers to work together. To make the most of an...

Facebook will tell brands if the people clicking their ads actually made it to their sites
Just because Facebook has disclosed 10 measurement errors since last September doesn’t mean the company is shying away from providing...

How publishers, brands are using links in Instagram Stories to boost web traffic
Near the end of May, Outside magazine’s website risked falling short of its internal traffic goal for the month. Typically, when...

Facebook’s Messenger officially debuts Discover tab to highlight chatbots, businesses
Originally a place for people to chat with their friends, Facebook’s Messenger is officially making a home for people to find businesses...

How to generate B2B leads with LinkedIn’s Sponsored InMail
While search engine optimization is great, we still don’t have demographic data we can use to organically target our persona. For paid...

Facebook aims for TV ad dollars with household-wide ad targeting
When you watch TV with the people you live with, you see the same ads. Soon that may also be the case when you check Facebook. Facebook...

Facebook now lets advertisers add product videos, prices to Dynamic Ad campaigns
Summer may have just started, but Facebook is already giving advertisers a head start on their fall shopping campaigns. Already a...

Facebook Messenger’s M assistant now suggests saving links, calling people
Messenger’s Siri-like virtual assistant, M, is getting more helpful. Roughly three months after rolling out M Suggestions to facilitate...

Meet NinjaCat ‘Shinobi,’ the all-in-one agency reporting and monitoring platform of the
Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and sleeker....

B2B vs. B2C: What’s the social strategy?
Social advertising allows for a bevy of ways to effectively reach people on social platforms, both in their personal and their...

Facebook to launch app for video creators later this year
Facebook continues to step up its fight with YouTube for the hearts and minds and, most importantly, content of YouTube’s creators. On...

Snapchat’s Snap Map plots Stories by location but not ads (yet)
Snapchat is giving people a better look at what’s going on in the world but is not including a place for advertisers (at least not yet)....

Instagram Stories daily audience hits 250M, adds live Story replays
Every day, more than 250 million people view Instagram Stories, the Facebook-owned photo-and-video sharing app announced on Tuesday....

Twitter rolls out new apps; iOS versions support Apple’s ad blockers
Twitter is cleaning up its look and enabling people to clear out ads on web pages opened within its iOS apps. On Thursday, Twitter began...

Facebook addresses Audience Network, mid-roll ad transparency problem with publisher lists
Buying ads from Facebook doesn’t always mean those ads will run on Facebook. They could appear across Facebook’s Audience Network of...

Instagram debuts tool for celebrities, publishers to label sponsored posts, Stories
Instagram is a popular place for brands to pay celebrities and publishers to piggyback their organic audiences. But if those celebrities...

Twitter gives brands DM buttons for people to open links, post pre-written tweets
Twitter is rolling out buttons that brands can add to direct messages that, when clicked, can direct people to visit the brand’s site,...
























