It’s no secret that Snap Inc has struggled in the eyes of investors since their IPO earlier this year. While the stock price has dropped,...

Although they might not want to admit it, many marketers find themselves flat-out stuck when it comes to their social followings. We’re...

Fotos593 / Shutterstock.com Facebook’s latest tweak to its news feed algorithm will penalize links to slow-loading web pages and could...

Amazon Spark, the e-commerce giant’s Instagram/Pinterest mashup, is only a couple of weeks old, but it’s already overrun with ads. During...

One of the main reasons Snapchat isn’t yet a must-buy for advertisers is ad buyers’ inability to see how their Snapchat campaigns impact...

Facebook plans to let brands target ads to people who RSVPed to events posted by a brand’s Page. A Facebook spokesperson confirmed the...

When you own, run, or look after the marketing for an online store, there are plenty of strategies you can implement to generate...

Earlier this week the American Customer Satisfaction Index (ACSI) released its “e-business” report. The category includes search, social...

Caring about how you’re perceived by others is not a new concept. Even cavemen probably had moments of insecurity, pondering whether...

With nearly 2 billion active monthly users, it’s safe to say that Facebook should be a part of your business and marketing strategy. If...

With its ad revenue in decline, Twitter needs to explore ways to boost its business. And it really is. Twitter is testing a...

Like many of its users, Snapchat’s advertising business has grown into its awkward teenage years. Fortunately for Snapchat, it’s still...

Google’s recent $2.7 billion antitrust fine in Europe had a material impact on its quarterly earnings. The possibility of additional...

When question-and-answer network Quora announced earlier this year that its ad platform was coming out of beta, some 300 advertisers were...

Now, the team is cutting their content budget by 10 percent. What happened? What went wrong? UBS overlooked the engines of content...

With more data on purchase intent, consumers, advertising methods and the shift from big-box retailers to online stores, the apparel...

Snapchat has rolled out a tool called Snap Publisher that the company claims brands can use to create vertical video Snap Ads in under...

I’ll start by stating that social media and SEO are heavily tied to each other. SEO data can help improve your social efforts, and social...

One of the knocks against advertising on Snapchat is that it’s hard to make ads for Snapchat. The mobile app’s insistence on vertical...

Newspapers reaped a lot of revenue from their classified sections. Then Craigslist killed that business. Then Facebook cloned Craigslist....