Roughly a month after LinkedIn began testing a way for people to post native videos to its social network, the Microsoft-owned company is...

However you feel about videos that play automatically, clicking on what appears to be a video only to find out that it’s a hyperlinked...

A week after Facebook revealed its upcoming video service, Watch, to compete against Google’s YouTube, as well as streaming and...

Pinterest continues to try to make it easier for people to use its visual search engine. Now Pinterest users can zoom in on pins when...

A few months after Twitter tweaked the look of its feed, it’s now Facebook’s turn to make some mostly cosmetic changes. On Tuesday,...

Instagram has replaced Snapchat as Facebook’s muse. On Tuesday, Facebook added some of Facebook-owned Instagram’s features to its own...

New platforms have come into the mix. Veteran platforms continue to evolve their algorithms, rules and layouts. There are constantly new...

After officially opening itself up last year as a free distribution outlet for branded content and influencer marketing, Facebook is...

The US Hispanic population includes 59 million Americans, and more than 40 percent are millennials. That means that a wide margin of the...

The Marketing Analytics partners integrated with LinkedIn’s Marketing Analytics APIs include Bizible, DashThis, Datorama, Hootsuite, Nugi...

It’s no secret that a well thought out content marketing strategy can boost a brand’s visibility. If executed properly, it generates...

Over the past couple of years, Facebook has rolled out ways for retailers to push people from Facebook to their brick-and-mortar stores....

Facebook is ready to premiere its attempt to take on YouTube. Facebook announced on Wednesday that it will begin rolling out a revamped...

Facebook continues to crack down on the shady side of its social network. On Wednesday, Facebook announced that it has started fighting...

It has never been easier for brands to find celebrities, or so-called influencers, to promote their products. And it has never been more...

Marketers regularly harrumph over Snapchat’s indifference to their unpaid presences. Unlike Facebook, Instagram or Twitter, Snapchat...

Pinterest is officially pressing play on its autoplay video ad business. A few months after it began testing autoplay video ads,...

Facebook continues to try to ease advertisers’ concerns with ads running across its Audience Network ad network. After appraising...

In many cases, your content and landing pages that get social traffic have a clear success metric: conversion. You want to know if...

A couple of years ago, Facebook rolled out an ad format tailored to retailers looking to retarget people browsing their e-commerce sites....