Perception plays a big role when digital platforms jockey for brand ad dollars. Notions like “everyone’s on Facebook … except for high...

Last week, the Federal Trade Commission (FTC) made a number of moves that paint a somewhat clearer picture of the regulatory body’s...

Facebook is making another foray into the group video chat space. Facebook has rolled out a standalone mobile app in Denmark called...

Facebook is increasingly attaching brands’ ads to others’ content, including Instant Articles and videos. That leaves advertisers...

On Tuesday, Facebook announced a sweeping overhaul of its self-serve ad-buying tools and ad placement options. At the heart of Tuesday’s...

Fourteen months after Facebook’s Messenger added support for its parent company’s proprietary article format, Messenger will no longer...

Facebook is updating the shoppable Collection ad format introduced in March to combine the look of a print catalog with the interactivity...

Consumers’ fondness for and engagement with social media platforms are often cited as reasons that advertising on these sites...

Twitter is making it easier for multiple people to manage a brand’s account while away from their computers. Two-and-a-half years after...

What should brands be thinking about in the second half of the year to take their social media marketing to the next level and create...

Facebook is bringing its most creative ad format to its most creative app. Over a year after Facebook said it would extend its Canvas ad...

Facebook may have messed up on its math again. Or maybe not. Facebook claims that its ads can reach more people in the US than the number...

At the same time as Facebook and Snapchat are stocking up on original shows, media companies are independently producing episodic series...

The majority of people who use Instagram’s app every day check out its Stories feed. Now the Facebook-owned photo-and-video-sharing...

One of today’s marketing mantras is “brand loyalty is dead.” As always, the truth is more complicated than a slogan. While millennials...

In this new economy, influence happens at the most local level. The influencers aren’t celebrities or news organizations, but active...

Facebook will try to stem the spread of fake news, even if it means cutting off some revenue. Facebook will block Pages that repeatedly...

From the website of ad tech tool AdEspresso, acquired by social management platform Hootsuite in February Forrester is out this week with...

Facebook is curtailing the types of organic posts that Pages can convert into ads as it looks to make the purpose of its ads more...

Snapchat is giving advertisers new controls over where exactly their ads appear within the mobile app to avoid experiencing its own...