Fahad HJul 2, 20192 min readFacebook warns Pages it is downgrading posts that use exaggerated health claims to promote productsFacebook announced on Tuesday it has made ranking updates to its News Feed algorithm, aiming to reduce posts that contain exaggerated or...
Fahad HJul 2, 20192 min readFacebook brings back reach estimates for Custom AudiencesFacebook is reinstalling reach estimates for Custom Audiences, a tool that allows advertisers to estimate audience size for their Custom...
Fahad HJun 28, 20192 min readLinkedIn lifts the hood on its news feed algorithm to show how it ranks postsLinkedIn’s Senior Director of Product Management Pete Davies shared insights this week on the changes LinkedIn has made to its news feed...
Fahad HJun 27, 20191 min readGetResponse adds new webinar features, integrations with e-commerce, online payment and Facebook AdsGetResponse, an inbound and outbound marketing platform, has announced expanded capabilities, including webinar support, e-commerce...
Fahad HJun 26, 20192 min readInstagram to start showing ads in Explore tabInstagram announced Wednesday that it is introducing ads in its Explore tab, the section where users can browse content and discover new...
Fahad HJun 26, 20192 min readLinkedIn Pages get new CTA buttons, mobile editing capabilities, moreLinkedIn analytics for CTA buttons LinkedIn is rolling out new features for page admins on Wednesday, now making it possible to add...
Fahad HJun 19, 20194 min readFacebook’s digital wallet Calibra: What it could mean for marketersFacebook announced it is launching a financial subsidiary in 2020 called Calibra that will include a digital wallet offered as a...
Fahad HJun 17, 20191 min readFacebook to remove ‘Company Overview’ and ‘Biography’ fields from PagesFacebook is alerting Page owners that it is removing a number of fields from Page info starting August 1, 2019. The fields to be removed...
Fahad HJun 17, 20192 min readPinterest broadens e-commerce capabilities with ‘Complete the Look’ toolPinterest’s Complete the Look, a scene-based complementary recommendation system. Pinterest has launched a new “Complete the Look” visual...
Fahad HJun 11, 20192 min readFacebook launches new market research app after pulling similar app in JanuaryFacebook has rolled out a new Study from Facebook marketing research program that involves users downloading an app to collect data from...
Fahad HJun 11, 20192 min readFacebook ads aren’t what they used to be, so it’s time for smarter social ad buyingSEATTLE – Where Facebook ads were once a hotbed for Lookalike audiences and bottom-of-the-funnel conversion actions, it’s now a crowded...
Fahad HJun 6, 20194 min readWomen make up majority of influencer community, still earn less than male influencersThe influencer community is one of the rare businesses where women dominate the field. Across all industries – travel, fashion,...
Fahad HJun 4, 20192 min readFacebook Video Creation Kit gets new editing, resizing options and ‘Save’ featureFacebook introduced several new Video Creation Kit features Tuesday, including a tool that will automatically create multiple versions of...
Fahad HJun 4, 20192 min readInstagram advertisers can now convert organic influencer posts into adsInstagram is rolling out branded content ads to all advertisers, making it possible for brands to create ads using organic posts from the...
Fahad HJun 4, 20192 min readInstagram recruits Facebook VP Justin Osofsky as next COOInstagram has named Justin Osofsky as its new COO. The head of Instagram Adam Mosseri announced the Osofsky’s new role in an Instagram...
Fahad HJun 3, 20192 min readTwitter buys Fabula AI, machine learning start-up that can detect network manipulationTwitter announced on Monday it has acquired Fabula AI, a London-based machine learning research company. Fabula AI’s team will join...
Fahad HMay 31, 20194 min readWhat will happen to influencer marketing if Instagram ‘Likes’ go away?In April, app researcher Jane Manchun Wong discovered Instagram was testing removing “Like” counts on posts. At the time, an Instagram...
Fahad HMay 29, 20191 min readLinkedIn looks to improve ad targeting, attribution capabilities with Drawbridge acquisitionLinkedIn announced on Tuesday it has entered a deal to acquire Drawbridge, an identity resolution platform that uses AI and machine...
Fahad HMay 29, 20193 min readFacebook gives game developers new ad options within Audience NetworkFacebook is introducing new ad options for mobile gaming advertisers, now making rewarded video and playable ads for game apps available...
Fahad HMay 28, 20192 min readTime spent on Facebook, Snapchat remains flat, but Instagram sees growthSource: eMarketer eMarketer reports the average amount of time people will spend each day on Facebook this year will remain unchanged...
