If you invest time in creating high-quality content, you want it to get shared far and wide. Few things are more rewarding than seeing...

Snapchat debuted its latest augmented-reality ad format on Thursday. Advertisers can now create their own branded versions of Snapchat’s...

Facebook’s NFL deal may serve as a playbook for how the social network plans to score TV viewers and advertisers. On Tuesday, Facebook...

Twitter’s defining feature — the tweet’s 140-character limit — may soon go the way of Instagram’s square posts and Vine’s, well,...

Every month, 18 million businesses exchange more than 2 billion messages with people on Messenger, according to David Marcus, head of the...

Bots are often discussed as a kind of magic solution for marketers: scalable, customizable and attractive to millennials. Some of that is...

People will be able to use Target’s app to scan items in the real world and find similar products sold by the retailer. Pinterest has...

For the second time in the past year, Instagram’s advertiser base has doubled in six months. Over the past month, more than 2 million...

Facebook is raising its bid for brand advertisers’ TV budgets. Facebook will offer advertisers the option of having the company measure...

increased by 30 percent, thanks to people striving to create a content-only environment for themselves online. (Perhaps they’ve never...

Facebook’s Messenger is rolling out a few new ways for its in-app virtual assistant, M, to contribute to people’s conversations. M will...

Facebook is making it easier for brands to retarget people with ads on Facebook based on how those people come into contact with a brand...

Pinterest is increasing the number of interest-based ad-targeting options offered to advertisers from roughly 400 to more than 5,000,...

On Wednesday, Facebook COO Sheryl Sandberg outlined steps the company is taking to address its latest ad-targeting controversy. Last...

Mobile wallets remain underappreciated and underutilized by retailers. Mobile wallet passes are more lightweight than full-blown retail...

Snapchat is tripling the number of companies it has certified as official “Creative Partners.” After introducing its Creative Partner...

Last week, Facebook removed four ad-targeting options after a ProPublica report found that the fields could be used to target ads to...

The self-serve platform is the programmatic version of the Pin Collective program that Pinterest introduced in October 2016. As part of...

Fotos593 / Shutterstock.com In another effort to stem the spread of disinformation on its social network, Facebook is cracking down on...

As precious as Facebook’s user data is to the company, it has been less than careful in how it uses that data. The more than 2 billion...