Fahad HOct 3, 20175 min readWhy your social media audience is critical for content marketingIf you invest time in creating high-quality content, you want it to get shared far and wide. Few things are more rewarding than seeing...
Fahad HSep 28, 20172 min readSnapchat rolls out Sponsored 3D World Lenses, bringing its AR format to advertisersSnapchat debuted its latest augmented-reality ad format on Thursday. Advertisers can now create their own branded versions of Snapchat’s...
Fahad HSep 26, 20172 min readFacebook’s 2-year NFL deal for Watch shows includes sharing ad revenueFacebook’s NFL deal may serve as a playbook for how the social network plans to score TV viewers and advertisers. On Tuesday, Facebook...
Fahad HSep 26, 20173 min readTwitter tests doubling the length of tweets to 280 charactersTwitter’s defining feature — the tweet’s 140-character limit — may soon go the way of Instagram’s square posts and Vine’s, well,...
Fahad HSep 26, 20172 min readFacebook spins off ‘messages’ as standalone ad objective to boost Messenger botsEvery month, 18 million businesses exchange more than 2 billion messages with people on Messenger, according to David Marcus, head of the...
Fahad HSep 26, 20171 min readHow Valassis used bots on Facebook Messenger to drive offline auto salesBots are often discussed as a kind of magic solution for marketers: scalable, customizable and attractive to millennials. Some of that is...
Fahad HSep 25, 20172 min readPinterest signs visual search & advertising deal with Target to license its Lens technologyPeople will be able to use Target’s app to scan items in the real world and find similar products sold by the retailer. Pinterest has...
Fahad HSep 25, 20172 min readInstagram hits 2 million monthly advertisers, doubling in six months (again)For the second time in the past year, Instagram’s advertiser base has doubled in six months. Over the past month, more than 2 million...
Fahad HSep 22, 20173 min readFacebook will measure how its ads compare against, complement TV campaignsFacebook is raising its bid for brand advertisers’ TV budgets. Facebook will offer advertisers the option of having the company measure...
Fahad HSep 22, 20174 min readSocial media ad fatigue: How to combat it without spending all day making new creativesincreased by 30 percent, thanks to people striving to create a content-only environment for themselves online. (Perhaps they’ve never...
Fahad HSep 21, 20172 min readMessenger’s M assistant will suggest buying movie tickets through Fandango, sharing GIFsFacebook’s Messenger is rolling out a few new ways for its in-app virtual assistant, M, to contribute to people’s conversations. M will...
Fahad HSep 21, 20173 min readFacebook will target ads to people based on store visits, offline purchases, calls to businessesFacebook is making it easier for brands to retarget people with ads on Facebook based on how those people come into contact with a brand...
Fahad HSep 21, 20173 min readPinterest’s interest-based ad-targeting options swell to more than 5,000Pinterest is increasing the number of interest-based ad-targeting options offered to advertisers from roughly 400 to more than 5,000,...
Fahad HSep 20, 20174 min readFacebook will add ‘more human review’ of ad-targeting optionsOn Wednesday, Facebook COO Sheryl Sandberg outlined steps the company is taking to address its latest ad-targeting controversy. Last...
Fahad HSep 20, 20172 min readBody Shop and Urban Airship turn mobile wallets into brand and social engagement toolMobile wallets remain underappreciated and underutilized by retailers. Mobile wallet passes are more lightweight than full-blown retail...
Fahad HSep 20, 20172 min readSnapchat adds 14 ‘Creative Partners’ to help brands produce Snap Ads, post-swipe experiencesSnapchat is tripling the number of companies it has certified as official “Creative Partners.” After introducing its Creative Partner...
Fahad HSep 19, 20171 min readFacebook’s removal of 4 ad targeting options does not apply to existing campaignsLast week, Facebook removed four ad-targeting options after a ProPublica report found that the fields could be used to target ads to...
Fahad HSep 19, 20172 min readPinterest opens self-serve version of Pin Collective branded-content programThe self-serve platform is the programmatic version of the Pin Collective program that Pinterest introduced in October 2016. As part of...
Fahad HSep 18, 20171 min readFacebook will block advertisers from changing link previews, but hasn’t yetFotos593 / Shutterstock.com In another effort to stem the spread of disinformation on its social network, Facebook is cracking down on...
Fahad HSep 15, 20174 min readFacebook yanks education, employment, field of study and job title targeting after advertiser selectAs precious as Facebook’s user data is to the company, it has been less than careful in how it uses that data. The more than 2 billion...
