I’ve found that my strongest client relationships over the years have come when we solely see each other as the vendor (myself) and the...

Pinterest is opening up its search ads to all advertisers and broadening the aim of brands’ keyword-based campaigns to relevant queries...

Facebook continues to grapple with its teen problem. Four years ago, Facebook’s then-CFO David Ebersman admitted that the social network...

Many are predicting that “the influencer bubble” is primed to burst in 2018, and in my book, it’s about time. Not that I’m opposed to...

Twitter’s rolling out a way for advertisers to use video to get people to visit their websites. On Tuesday, the company unveiled the...

For the second time in the two years since rolling out clickable ads, Instagram is updating the look of what people are supposed to...

Facebook, Google and Twitter have all found themselves unwitting players in Russia’s effort to disrupt and influence the 2016 election....

An article appearing in The Washington Post about Russian interference in the 2016 US presidential election says Facebook “scrubbed”...

LinkedIn has announced a closed beta for testing video ad units as Sponsored Content. This comes just two months after enabling native...

Facebook’s Stories feature has been a flop compared to Snapchat’s original and Instagram’s clone. So now the social network is opening up...

Welcome to the second day of Oculus Connect, the Facebook-owned virtual reality company’s annual developer conference. During yesterday’s...

Understandably, brands have gotten skeptical of that model. Short attention spans and the closed ecosystems of social media giants dilute...

Facebook is bridging the traditional and virtual versions of its social network in new ways. On Wednesday, Facebook unveiled forthcoming...

Virtual reality has largely remained stuck in the future, posing a dilemma for marketers. But Facebook-owned VR company Oculus is...

“Happening Now” is launching with sporting events and will make it easier to find tweets about events happening in real time....

Snapchat continues to flip location-based search on its head. Earlier this year, Snapchat turned people’s Snaps into a spin on Google...

Today, we’re watching four times more Facebook Live content and 80 percent more video content on Instagram than we did a year ago....

Two years ago, Facebook began using the ubiquitous “like” buttons that publishers put on their sites to track people’s web browsing and...

It’s becoming a huge problem. Executive leaders are constantly looking for new talent with fresh ideas to innovate. In other words,...

A newly public company with mounting concerns over the viability of its advertising business, Snapchat in 2017 resembles Facebook in...