In some cases, that’s also its biggest nightmare. Why? Because in some cases, the presets in Google Analytics don’t show you what you...

Heading into the holiday shopping season, Snapchat is giving performance-minded marketers a way to track whether the customers visiting...

There are literally hundreds of companies, publishers and agencies trying to sell digital marketing and other services to US small...

If the third quarter is a warmup exercise for e-commerce advertisers plotting their fourth-quarter spending spree, then it should be a...

Fotos593 / Shutterstock.com Ahead of the holiday travel season, Facebook is giving airline and hotel brands new tools to catch people’s...

Facebook is rolling out a way for brands to automatically create thousands of different versions of an ad that will vary in content based...

Twitter isn’t the only social network making its ads more transparent in the wake of the Russian election ads controversy. Facebook will...

Facebook Stories could be a serious opportunity for brands. Don’t laugh; marketers aren’t. Facebook’s copy of Instagram’s clone of...

A new influencer marketing study from Open Influence shows that celebrities on social media are effective in getting consumers to buy...

Influencer marketing platform FameBit has been oddly quiet since being acquired by Google’s YouTube one year ago, according to several...

As the spotlight hits the murky side of digital advertising — from election-related controversies to viewability concerns — Twitter is...

You need to use social media to enhance your customers’ experiences with your brand. It’s time to delight. Set the stage: Engage your...

Facebook and Google AdWords are still the top media sources driving mobile app installs, but Apple Search Ads is on the rise, according...

Facebook’s News Feed has been largely pay-to-play for Pages for years. Now the social network is exploring whether to make it completely...

As Snap tries to keep pace with investors’ growth expectations, Snapchat‘s parent company reportedly expects to slow down its internal...

Twin Design / Shutterstock.com Facebook is bringing 3D virtual reality experiences into its 2D News Feed. The social network is testing a...

Facebook confirmed earlier this year that it planned to start testing a subscription program for Instant Articles as soon as October. On...

Facebook wants to make more money from Messenger, and the company is willing to share some of that money with developers to get them to...

Facebook has made it hard for Pages to get their posts in people’s News Feeds, from cutting organic reach in favor of paid distribution...

Videos on Facebook increasingly resemble TV-style programming — until an ad interrupts the video without a natural break in the action....