influencer marketing. That’s because influencer marketing is the fastest-growing online marketing channel — faster than paid search,...

rvlsoft / Shutterstock.com Pinterest’s president and advertising boss Tim Kendall will leave the company at the end of this year, a...

More businesses are looking to do business through Instagram. More than 25 million marketers have switched their Instagram accounts to...

Tell me if you’ve heard this one before: Facebook is disabling some ad-targeting options because it’s been revealed how those those...

Snapchat is putting up a wall between content from people’s friends and content from everyone else — including organic Stories from...

Forrester Research is out with its new US display advertising forecast through 2021. The firm says that mobile, video and social media...

As we enter the 2020s, e-commerce is set to generate more than $480 billion in the US and nearly $2 trillion globally. And while Amazon...

Facebook is internally testing a tool that businesses would be able to use to send message blasts to people who had conversed with their...

Why? Because at its most fundamental level, marketing is communication. Marketing is successful when a message is transmitted from a...

Remember Tumblr? You’d be forgiven for having forgotten. Ever since Yahoo acquired the microblogging platform for $1.1 billion in May...

Over the past year, Facebook’s advertising business has been derided for many reasons. For being used by Russian entities to attempt to...

Chris Tuff has not yet had a client advertise on Reddit. But he came close. Once. As executive VP and director of partnerships and...

Snapchat has a new Story to sell advertisers. On Friday, Snapchat unveiled its latest ad format called Promoted Stories, which inserts a...

The ad you serve to a 25-year-old woman could be very different from the one a 50-year-old man sees, specifically because you want to...

People can now enter virtual reality through their traditional Facebook News Feeds. Less than a month after Marketing Land reported that...

Facebook is officially launching its standalone app for video creators to manage their channels on the social network. After previewing...

Facebook wants to grease the car-buying process. On Thursday Facebook tuned up two of its ad products for auto brands looking to get...

Facebook will give brands, publishers and creators a better idea of who’s contributing to their videos’ viewership on the social network....

Advertisers can reach more than 2 billion people around the world through Facebook, but it’s hard to do so. So Facebook is trying to make...

Snapchat is making its Sponsored Filters more accessible to advertisers and more agile for targeting. On Tuesday, Snapchat introduced an...