Snapchat will let advertisers animate their Sponsored Filters
Snapchat is making one of its splashiest ad formats more attention-grabbing in an effort to grab more brand advertisers’ ad dollars....
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On Facebook’s Messenger, people and businesses trade 2B messages a month
If 2016 was a year of growing pains for businesses and chatbots on Messenger, then 2017 was a year of actual growth. On average, 2...
Reddit’s mobile apps now let people view only visual posts, block ads through in-app browser
In a redesign of its mobile apps announced on Monday, Reddit will add an option for people to only view non-text posts, which could help...
Facebook’s latest News Feed tweak penalizes Pages that solicit likes, shares
Facebook continues to crack down on the people and particularly Pages that try to game its News Feed algorithm. Facebook will penalize...
Facebook lets people ‘snooze’ posts from Pages, others for 30 days
Facebook is giving people a way to put Pages on timeout. On Friday, Facebook rolled out a snooze button for people to temporarily stop...
Facebook announces 6-second pre-roll ad test, new mid-roll ad restrictions
Facebook will begin testing a six-second pre-roll ads hub next year, the company announced on Thursday, confirming earlier reports....
Snapchat’s Lens Studio app opens augmented-reality format to everyone, including self-serve advertis
Snapchat’s Lens Studio desktop app Snapchat’s Lenses have largely been responsible for popularizing augmented reality. Since the mobile...
People have held 17B video chats on Messenger so far in 2017
Brands take note: Facebook’s messaging service Messenger isn’t only for text-based conversations. People held 17 billion video chats on...
Facebook ads can now link to brands’ WhatsApp accounts
Facebook is piecing together the business side of WhatsApp in much the same way it did with Messenger. In September, WhatsApp announced...
Twitter officially adds support for tweetstorms because 280 characters isn’t long enough
Like the retweet, @ reply and hashtag before it, the tweetstorm has graduated from a user-initiated workaround to an officially supported...
Instagram’s hashtag following could be a new avenue for ads, misuse
Instagram is no longer only for following people or businesses. On Tuesday, Instagram added an option for people to follow hashtags and...
Twitter will now display view counts for all videos, including ads
Twitter has joined YouTube, Facebook and Instagram in publicly displaying how many views each video on its platform has received, the...
Knowing your audience better is your competitive advantage: A case study
Paid advertising on social media platforms like Facebook and Instagram allows you leverage your existing customer data (emails, names,...
Facebook will (finally) shift to viewable-only organic reach counts for Pages next year
Fotos593 / Shutterstock.com More than a year ago, Facebook said it would change how it counts organic reach for Pages’ posts to only...
Reddit now lets brands publish to subreddits, manage private messages thru Sprinklr
Reddit is making it easier for brands to manage their presence on its platform. Through a deal with social marketing platform Sprinklr,...
Instagram’s standalone Direct app can be its version of Snapchat’s new friends-only tab
A week after Snapchat said that it was separating the social and media sides of its service, Instagram is making a similar move....
Twitter’s ad business has shrunk, but ad buyers say it’s stabilized
For four consecutive quarters, Twitter’s advertising revenue has declined year over year. But Twitter’s ad business isn’t in a free fall...
Pinterest rolls out chatbot, native features for Facebook’s Messenger
rvlsoft / Shutterstock.com Pinterest is making a home for itself on Facebook’s Messenger. On Tuesday, the social-cum-search platform...
Instagram now lets brands feature Stories Highlights on their profile pages
Instagram is giving brands a new reason to invest in producing higher-quality Stories. Brands and all other Instagram users can now...
Facebook’s pre-roll ad test will only run in Watch, not News Feed
Despite Facebook CEO Mark Zuckerberg’s long-held stance against pre-empting videos with advertising, Facebook plans to test out pre-roll...
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