Fahad HDec 20, 20172 min readSnapchat will let advertisers animate their Sponsored FiltersSnapchat is making one of its splashiest ad formats more attention-grabbing in an effort to grab more brand advertisers’ ad dollars....
Fahad HDec 20, 20172 min readOn Facebook’s Messenger, people and businesses trade 2B messages a monthIf 2016 was a year of growing pains for businesses and chatbots on Messenger, then 2017 was a year of actual growth. On average, 2...
Fahad HDec 18, 20173 min readReddit’s mobile apps now let people view only visual posts, block ads through in-app browserIn a redesign of its mobile apps announced on Monday, Reddit will add an option for people to only view non-text posts, which could help...
Fahad HDec 18, 20172 min readFacebook’s latest News Feed tweak penalizes Pages that solicit likes, sharesFacebook continues to crack down on the people and particularly Pages that try to game its News Feed algorithm. Facebook will penalize...
Fahad HDec 15, 20171 min readFacebook lets people ‘snooze’ posts from Pages, others for 30 daysFacebook is giving people a way to put Pages on timeout. On Friday, Facebook rolled out a snooze button for people to temporarily stop...
Fahad HDec 14, 20173 min readFacebook announces 6-second pre-roll ad test, new mid-roll ad restrictionsFacebook will begin testing a six-second pre-roll ads hub next year, the company announced on Thursday, confirming earlier reports....
Fahad HDec 14, 20174 min readSnapchat’s Lens Studio app opens augmented-reality format to everyone, including self-serve advertisSnapchat’s Lens Studio desktop app Snapchat’s Lenses have largely been responsible for popularizing augmented reality. Since the mobile...
Fahad HDec 14, 20172 min readPeople have held 17B video chats on Messenger so far in 2017Brands take note: Facebook’s messaging service Messenger isn’t only for text-based conversations. People held 17 billion video chats on...
Fahad HDec 13, 20172 min readFacebook ads can now link to brands’ WhatsApp accountsFacebook is piecing together the business side of WhatsApp in much the same way it did with Messenger. In September, WhatsApp announced...
Fahad HDec 12, 20172 min readTwitter officially adds support for tweetstorms because 280 characters isn’t long enoughLike the retweet, @ reply and hashtag before it, the tweetstorm has graduated from a user-initiated workaround to an officially supported...
Fahad HDec 12, 20173 min readInstagram’s hashtag following could be a new avenue for ads, misuseInstagram is no longer only for following people or businesses. On Tuesday, Instagram added an option for people to follow hashtags and...
Fahad HDec 11, 20172 min readTwitter will now display view counts for all videos, including adsTwitter has joined YouTube, Facebook and Instagram in publicly displaying how many views each video on its platform has received, the...
Fahad HDec 11, 20175 min readKnowing your audience better is your competitive advantage: A case studyPaid advertising on social media platforms like Facebook and Instagram allows you leverage your existing customer data (emails, names,...
Fahad HDec 8, 20171 min readFacebook will (finally) shift to viewable-only organic reach counts for Pages next yearFotos593 / Shutterstock.com More than a year ago, Facebook said it would change how it counts organic reach for Pages’ posts to only...
Fahad HDec 8, 20171 min readReddit now lets brands publish to subreddits, manage private messages thru SprinklrReddit is making it easier for brands to manage their presence on its platform. Through a deal with social marketing platform Sprinklr,...
Fahad HDec 7, 20172 min readInstagram’s standalone Direct app can be its version of Snapchat’s new friends-only tabA week after Snapchat said that it was separating the social and media sides of its service, Instagram is making a similar move....
Fahad HDec 7, 20171 min readTwitter’s ad business has shrunk, but ad buyers say it’s stabilizedFor four consecutive quarters, Twitter’s advertising revenue has declined year over year. But Twitter’s ad business isn’t in a free fall...
Fahad HDec 5, 20173 min readPinterest rolls out chatbot, native features for Facebook’s Messengerrvlsoft / Shutterstock.com Pinterest is making a home for itself on Facebook’s Messenger. On Tuesday, the social-cum-search platform...
Fahad HDec 5, 20172 min readInstagram now lets brands feature Stories Highlights on their profile pagesInstagram is giving brands a new reason to invest in producing higher-quality Stories. Brands and all other Instagram users can now...
Fahad HDec 1, 20173 min readFacebook’s pre-roll ad test will only run in Watch, not News FeedDespite Facebook CEO Mark Zuckerberg’s long-held stance against pre-empting videos with advertising, Facebook plans to test out pre-roll...
