
Snapchat will let non-users see Stories outside its app but won’t show them ads (yet)
Snapchat is pulling a Twitter in a bid to accelerate its Twitter-esque user growth. Snapchat will enable people to share and view its...

Twitter COO Anthony Noto leaving company to become CEO of troubled SoFi
Twitter announced this morning that Chief Operating Officer Anthony Noto was resigning to become CEO “at another company.” That company...

Facebook will prioritize news from ‘trusted’ publishers while de-emphasizing news overall
A week after Facebook said that it will reduce the amount of news in people’s News Feeds, the company has announced that it plans to...

Snapchat updates app install ads with quicker deep links, deeper analytics
A year ago Snapchat enabled app advertisers to attach deep links to their campaigns, so people could swipe up on an ad and open to a...

WhatsApp officially launches app, profiles for businesses
Four months after WhatsApp announced that it would introduce tools for businesses, on Thursday the Facebook-owned messaging service...

Four ways to fix the social data disconnect
Social data doesn’t prove social success. And yet most marketers use engagement as their top social metric. Social data does offer vital...

Survey: 66% of consumers want brands to take social and political positions
In this highly polarized political environment, brands face major challenges in trying not to take sides on hot-button issues. Being...

Facebook algorithm change: Moves to ‘fix’ the News Feed by de-emphasizing commercial con
Facebook has had a tough year. Despite the fact that revenues are soaring, engagement has declined, and there’s less personal content...

2018: Year of the Influencer or year of the influencer marketing implosion?
If you haven’t tried influencer marketing, you may feel as if you’re in the minority. Many brands have plunged into it and seen a...

How Facebook’s video ads’ watch time compares across formats
A video ad is a video ad is a video ad. Except it’s not, according to Facebook. The social network would argue that video ads — and the...

Mark Zuckerberg’s New Year’s resolution is to solve Facebook’s issues
New Year’s resolutions typically adhere to some form of self-improvement. People pledge to stop smoking, stop drinking soda, stop...

Social networks to face huge fines in Germany for not removing ‘illegal content’ in 24 h
As of yesterday, Germany began to enforce its anti-hate speech and illegal content law (“NetzDG”), originally passed in mid-2017. It...

8 tips for getting social media ads right
A friend recently complained to me that the targeted ads that persistently stud her social media feeds are not only disruptive but also...

On Facebook, viral reach for branded-content ads eclipses standard ads
If brands want to attract extra attention for their ads on Facebook, they may be better off paying a publisher or influencer to produce a...

Facebook could prevent age-discriminating job ads if it wanted to
The ways in which Facebook’s advertising tools can be misused — and the fact that Facebook doesn’t guard them against such misuse —...

How marketers will take their social spend more seriously in 2018
Social media is finally evolving from shiny new toy to a serious tool for marketers, thanks to seeds planted in 2017 that more marketers...

How Snapchat can win back the influencers it has lost to Instagram
Snapchat’s years of neglecting influencers have caught up to the company. At one time, those influencers offered an opportunity for...

Facebook will no longer flag fake news link with ‘Disputed’ label
Facebook’s effort to combat fake news isn’t working. So the company is trying a different tact. Almost exactly a year ago Facebook...

IAB: First half 2017 ad revenues reach $40.1 billion, on track for $87 billion for the full year
The Interactive Advertising Bureau just released its first half 2017 digital advertising revenue report. Revenues reached a record $40.1...