Facebook is losing its marketing boss at an inopportune time for its brand. Facebook CMO Gary Briggs is retiring more than four years...

Snapchat is pulling a Twitter in a bid to accelerate its Twitter-esque user growth. Snapchat will enable people to share and view its...

Twitter announced this morning that Chief Operating Officer Anthony Noto was resigning to become CEO “at another company.” That company...

A week after Facebook said that it will reduce the amount of news in people’s News Feeds, the company has announced that it plans to...

A year ago Snapchat enabled app advertisers to attach deep links to their campaigns, so people could swipe up on an ad and open to a...

Four months after WhatsApp announced that it would introduce tools for businesses, on Thursday the Facebook-owned messaging service...

Social data doesn’t prove social success. And yet most marketers use engagement as their top social metric. Social data does offer vital...

In this highly polarized political environment, brands face major challenges in trying not to take sides on hot-button issues. Being...

Facebook has had a tough year. Despite the fact that revenues are soaring, engagement has declined, and there’s less personal content...

If you haven’t tried influencer marketing, you may feel as if you’re in the minority. Many brands have plunged into it and seen a...

A video ad is a video ad is a video ad. Except it’s not, according to Facebook. The social network would argue that video ads — and the...

New Year’s resolutions typically adhere to some form of self-improvement. People pledge to stop smoking, stop drinking soda, stop...

As of yesterday, Germany began to enforce its anti-hate speech and illegal content law (“NetzDG”), originally passed in mid-2017. It...

A friend recently complained to me that the targeted ads that persistently stud her social media feeds are not only disruptive but also...

If brands want to attract extra attention for their ads on Facebook, they may be better off paying a publisher or influencer to produce a...

The ways in which Facebook’s advertising tools can be misused — and the fact that Facebook doesn’t guard them against such misuse —...

Social media is finally evolving from shiny new toy to a serious tool for marketers, thanks to seeds planted in 2017 that more marketers...

Snapchat’s years of neglecting influencers have caught up to the company. At one time, those influencers offered an opportunity for...

Facebook’s effort to combat fake news isn’t working. So the company is trying a different tact. Almost exactly a year ago Facebook...

The Interactive Advertising Bureau just released its first half 2017 digital advertising revenue report. Revenues reached a record $40.1...