It’s not every day that one of my past stories played a role in the story I’m writing. But that’s the case here. In 2015, while working...

Twitter made substantial changes today that will greatly impact social media managers who oversee multiple accounts and use automation...

To get a sense of how events like this drive store visits, we set out to evaluate if these campaigns resulted in winning traffic from...

Thousands of years of evolution have not dulled this impulse, and much good has come of it. The huge leaps in technology, as well as the...

ordered Facebook to stop tracking people without their consent and to delete all the data on non-Facebook users that it said was...

Last week, Special Counsel Robert Mueller filed the first indictments against Russian nationals and organizations for interference in the...

Snapchat is finally giving influencers the analytics tool that they have been clamoring for, and that may bring them back to using its...

It is no secret Facebook has made many changes over the past few months to eliminate low-quality content from its News Feed. At first,...

Snapchat is going all in on automation. More than a year after Snapchat’s parent company Snap officially launched its advertising API for...

Since joining Facebook as its head of news partnerships early last year, former CNN anchor Campbell Brown’s two priorities are: (1) to...

Snap is losing its global sales boss with the big-time traditional media pedigree at a time when Snapchat’s parent company doesn’t...

In Snap’s latest earnings report released earlier this week, Snapchat’s parent company showed signs that it’s been able to withstand the...

Twitter’s business is like a seesaw. One side goes up and, as if by design, the other side goes down. In the fourth quarter of 2017,...

Last year, Facebook said it would provide all advertisers with reports listing the publishers on whose sites, apps, Instant Articles and...

Twin Design / Shutterstock.com Brands and publishers have another reason to expect to see their Page posts’ organic reach decline, beyond...

For example, Tesla CEO Elon Musk was in the giving spirit this holiday season, sending out a Christmastime tweet that thanked...

And besides their armchair quarterback comments and their cheers and jeers during fumbles, stumbles and interceptions, Super Bowl fans...

Facebook is testing a Reddit-style downvoting option on comments on public Page posts, seemingly as a way to learn what qualifies as...

A year after its debut, Pinterest’s Lens feature has become so capable of parsing what an image contains and what a person is searching...

The equation is almost too simple: If Snapchat can make it easier for people to use its app, more people will use it. And if more people...