Facebook is announcing three new offerings to drive mobile and offline retail sales. They’re really product evolutions or extensions of...

According to new estimates from eMarketer, Google and Facebook’s hold over the US online ad market is loosening — slightly. The so-called...

Facebook is taking steps to make its network more appealing to content creators and influencers by piloting a product testing program...

In 2010 Facebook CEO Mark Zuckerberg famously quipped that privacy, as a social norm, was dead. He was probably right but not in the way...

Last month, Twitter made a major announcement that left many social media managers mimicking the guy with blinking eyes GIF. In a move to...

Last week, comScore released its 2018 Global Digital Future in Focus report. The document looks at digital media usage patterns on...

Snapchat’s latest feature is giving users — along with influencers and brands — a new way to build on their follower numbers by adding...

It’s a frustrating truth: Sometimes a data set just can’t tell the story you want or think you should be hearing. On Thursday, a story in...

rvlsoft / Shutterstock.com During a 45-minute livestream yesterday, Twitter CEO Jack Dorsey addressed a number of safety-abuse and...

Here’s a look at the new features. Multi-event conversion tracking Using Quora’s tracking pixel, advertisers can now track and optimize...

Pew Research has released a new report summarizing social media usage and found, of the 68 percent of Americans using Facebook, 74...

Just 397 brands bought video ads on Snapchat Discover channels — which feature content from publishers such as ESPN, Cosmopolitan and...

“If the expansion is successful, we may add more publishers,” writes Facebook product manager Joey Rhyu on the site’s news blog....

After an unsuccessful run that lasted less than four months, Facebook has decided to end its Explore Feed. Launched last October,...

Twitter is giving users a new way to save content without having to like or retweet it. The site is rolling out a new Bookmarks feature...

Mastering Social Media Advertising at SMX West. This one-day workshop is a great opportunity to network with other marketers and hear...

publishes research to answer a serious question, one that we’ve all likely been trying to avoid for some time now: “Is social media bad...

Pinterest has named Francoise Brougher as its first chief operations officer. The veteran technology executive will officially begin her...

According to the latest AppsFlyer Performance Index Report (registration required), Twitter offers the best user retention record (12...

Facebook has made several changes to how and what advertising metrics it reports in an effort to improve transparency and clear up...