
Facebook expands A/B ad-testing capabilities & adds reporting features
Facebook is adding new features to its A/B split-testing feature for advertisers and making it available from within the Quick Creation...

Everything old is new again: How some traditional brands have used martech to support growth
more and more well-known traditional brands shutting their doors. There’s no shortage of thoughts as to why this is happening (retail...

Facebook’s removing third-party targeting data: What marketers need to know
Facebook announced it will be removing access to data provided by third-party data brokers within its advertising system. It marks a...

Apple iOS 11.3: Business Chat and privacy as a marketing tool
Apple rolled out iOS 11.3 today. Among the features are new and improved AR capabilities, health records, data privacy, Animoji, Business...

Facebook booting data brokers, simplifying privacy tools to bolster user confidence
Seeking to reassure users on privacy following Cambridge Analytica and the subsequent fallout, Facebook has taken two related steps. The...

Instagram makes Stories advertising easier with automatic full-screen support
Instagram has announced that when an advertiser uploads creative that is square or landscape, Instagram will automatically transform it...

Twitter emoji ad targeting is still new territory for some brands
First launched in June of 2016, Twitter’s emoji ad targeting gives brands the ability to connect with people based on the emojis they...

LinkedIn is rolling out native video advertising & video for Company Pages
LinkedIn is offering businesses two outlets for using video on the platform. Companies can now run native video ad campaigns and include...

Report: Facebook on lobbyist hiring spree
As Facebook CEO Mark Zuckerberg considers whether to testify before a Senate committee next month, Facebook is reportedly adding...

Forecast: Digital advertising pulling away from TV on global basis
Forecaster Zenith has projected global TV ad spending will be $187 billion this year, while digital is slated to grow to $227 billion....

Facebook quietly removes ad filter to target users based on their relationship preferences
Facebook has quietly removed an ad filter that enabled advertisers to create campaigns targeting users based on their relationship...

Snapchat bulks up location-based ad targeting & launches in-store analytics tool
Snapchat is continuing its focus on location-based advertising initiatives. The app is rolling out three new ad tools today, two that...

Twitter chief information security officer reportedly exiting
Twitter’s chief information security officer is reportedly leaving the company. According to The Verge, sources say Twitter Chief...

Facebook’s Zuckerberg finally responds to Cambridge Analytica scandal, announces changes
“We have a responsibility to protect your data, and, if we can’t, then we don’t deserve to serve you. I’ve been working to understand...

Israeli government threatens Twitter with legal action for not acting on terrorist content
Now it’s Twitter’s turn. The Israeli government said today that it would take “legal action” against Twitter for “ignoring repeated...

Facebook CEO Mark Zuckerberg expected to address Cambridge Analytica data use within next 24 hours
Facebook CEO Mark Zuckerberg will be making a statement within the next 24 hours, after several days of silence since the company’s data...

Facebook chief security officer reportedly resigns amid data controversy
Following Facebook’s suspension of Cambridge Analytica, the analytics firm charged with exploiting Facebook user data, the social...

Pinterest Shopping Ads now out of testing, available to hundreds of advertisers
Now that Pinterest has moved its Shopping Ads out of testing, the program is available to hundreds of advertisers. Pinterest’s Shopping...

Instagram expands shoppable organic posts to 8 more countries
Last year, Instagram launched shoppable organic posts for businesses in the US, giving brands the ability to add e-commerce links within...
























