Fahad HAug 1, 20182 min readFacebook & Instagram introduce new user tools to track time spent on the apps“It’s our responsibility to talk openly about how time online impacts people — and we take that responsibility seriously. These new tools...
Fahad HJul 31, 20182 min readSnapchat launches ad marketplace for Discover partners & brings Commercials to Ads ManagerSnapchat is rolling out two new beta programs this week. Starting July 31, a small group of its Discover partners will be able to...
Fahad HJul 31, 20181 min readTwitter shares how it ranks search results after being accused of shadow banning accountsTwitter says Tweets from an account the searcher is interested in rank “highly” in search results, along with popular tweets connected to...
Fahad HJul 26, 20182 min readLinkedIn overhauls Campaign Manager for marketers managing high-volume accountsGeorge Dolgikh / Shutterstock.com LinkedIn has overhauled its Campaign Manager, giving it a redesigned interface and building out its...
Fahad HJul 24, 20182 min readSnapchat to shutter Snapcash August 30Snapchat is shuttering Snapcash, the feature that makes it possible for payments to be sent between users via the app. While it was...
Fahad HJul 18, 20182 min readTwitter puts verification process work on hold to focus on elections integrityrvlsoft / Shutterstock.com In March, Twitter CEO Jack Dorsey said Twitter intends to open verification to everyone as it works to improve...
Fahad HJul 18, 20187 min readWhy the local search marketplace would benefit from a super-appcomplicated the path further as consumers spread their time and attention over a growing variety of devices and content. Yet there are...
Fahad HJul 17, 20182 min readReport: After purging locked accounts from follower lists, Twitter’s own account takes the bigLast week, Twitter made a grand gesture to show its commitment to improving the health of its platform by removing locked accounts from...
Fahad HJul 17, 20182 min readSnapchat partners with 4 news discovery platforms to help push content beyond the appSnapchat is partnering with Storyful, NewsWhip, SAM Desk and Tagboard — all news-focused platforms used by journalists and media...
Fahad HJul 16, 20184 min readActivating B2B influencers across earned, owned, shared & paid mediaImplementing a successful B2B influencer marketing program requires a strategy — identifying the right influencers, researching their...
Fahad HJul 16, 20183 min readFacebook says ‘tens of thousands’ of people opt in to take its user surveys every weekIn a blog post explaining ways in which it collects user feedback, Facebook says that tens of thousands of its users opt in to take the...
Fahad HJul 16, 20183 min readHow to reach consumers while protecting their privacyThe debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online...
Fahad HJul 13, 20185 min readWinning the social media marketing gameThousands of years ago, clans gathered around fires to share their day’s experiences and to tell stories that established group norms and...
Fahad HJul 13, 20183 min readReport: Social media sentiment not predictive of offline brand outcomesThe conventional thinking is that social media conversations about brands are representative of broader consumer sentiment in the overall...
Fahad HJul 12, 20181 min readTwitter testing Promoted Trend Spotlight ads that give brands space atop the Explore tabTwitter is carving out new ad space for brands, now testing new Promoted Trend Spotlight ads that give advertisers real estate at atop...
Fahad HJul 12, 20181 min readFacebook receives $664,000 UK privacy fine, which could have been $1.9B under GDPRFacebook has received a £500,000 fine ($664,000) in the UK resulting from the Cambridge Analytica data-harvesting scandal. The fine was...
Fahad HJul 11, 20182 min readTwitter is removing locked accounts from follower countsAs part of Twitter’s ongoing mission to improve the health of the platform, the company says it is removing locked accounts from follower...
Fahad HJul 11, 20182 min readFacebook to begin testing new ‘Highlights’ feature that lets users save StoriesAlexey Boldin / Shutterstock.com Facebook has confirmed it will begin testing a new “Highlights” feature that allows users to save...
Fahad HJul 10, 20182 min readInstagram expands Collection ads & Shopping Bag icon for Stories to all brandsInstagram is expanding its ad offerings to more advertisers. The Facebook-owned app is opening its Collection ad units to everyone...
Fahad HJul 10, 20183 min readFacebook testing AR ads in the News Feed & new tool to help brands create video adsFacebook is giving a select number of advertisers access to augmented reality (AR) ads that run in the News Feed and is testing a new...
