LinkedIn brings Dynamic Ads into Campaign Manager platform
After launching a newly redesigned Campaign Manager platform in July, LinkedIn is now bringing its Dynamic Ad product to the newly...
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Facebook advertisers can now manage where Instant Article, in-stream video ads appear
Facebook is extending its placement reporting to Instant Articles and in-stream video so advertisers can preemptively block publishers...
Facebook is combining website, app, offline purchase data into one view for advertisers
Facebook will no longer breakout conversion cost metrics by website, app and offline channels. Instead, it will aggregate cost reporting...
Twitter adds audio-only broadcasting for iOS app, Periscope
Twitter unveiled a new audio-only broadcast feature for users of its platform and Periscope on Friday. Periscope engineer Richard Plom...
Facebook renames Canvas ads ‘Instant Experience’ ads, gives them pixel capabilities
Facebook is renaming its Canvas ads, now calling the mobile ad unit “Instant Experience” ads and is building out pixel capabilities...
Facebook, Twitter grilled by Senate committee; Dorsey says company may label bots
via C-SPAN Facebook COO Sheryl Sandberg and Twitter CEO Jack Dorsey on Wednesday appeared before a Senate committee to face questions...
Facebook’s new Flight Ads will let advertisers target users searching for flights on travel si
Facebook is launching a new ad designed specifically for airlines and airfare apps wanting to target travelers searching for flights. The...
Instagram rumored to be moving further into e-commerce with a stand-alone shopping app
Facebook-owned Instagram looks to be making its own footprint in the land of standalone apps. According to a report from The Verge,...
Pew survey finds marked decline in Facebook user engagement since March
According to new survey data from the Pew Research Center (June 2018), a substantial number of Facebook users (42 percent) have stepped...
Opinion: Is Nike’s Colin Kaepernick ‘Just Do It’ deal really stupid — or inc
Many marketing pundits and talking heads are now asking whether Nike’s “Just Do It” anniversary deal with NFL quarterback-turned-activist...
Snap names Time Warner’s former CMO as its VP of US Global Business Solutions
Snap Inc. has hired Kristen O’Hara, the former CMO for Time Warner (now Warner Media), as its vice president of US global business...
Twitter suggested accounts to unfollow, says it was part of an ‘incredibly’ limited test
Twitter confirmed this week it recently ran a test suggesting accounts to unfollow. The test lasted for only a few days, was applied to a...
Twitter to enforce new rules around issue ads starting September 30
Twitter announced it will begin enforcing a new policy for US-specific issue ads starting September 30, along with a new certification...
Facebook opens up video ad opportunities to more creators as it takes Watch global
Facebook is taking its video hub Watch global, but even bigger news for its video creators: it is now launching Ad Breaks across five...
Facebook is letting 5 publishers test headlines, images, copy in organic posts
Facebook is running a test with a very limited group of publishers, giving them the ability to test different variations of headlines,...
Instagram fights back against fake accounts & bad actors with new safety tools
After last week’s announcement that 652 Pages, accounts and groups had been removed from Facebook and Instagram, Facebook’s less popular...
Facebook opens up its ads pixel to a limited number of Groups
Facebook is trying to get more brands on board with its mission to deliver community-driven experiences. As part of this initiative, the...
Facebook tests new way to connect more users on the platform
Facebook is testing a new way to get more users to become Facebook friends. To do so, the company is adding a “Things in Common” label...
Facebook recruits former HP marketing lead as its new CMO
Facebook Chief Product Officer Chris Cox with the company’s new CMO, Antonio Lucio Since Facebook CMO Gary Briggs announced his plans to...
Facebook, Twitter & Google take down malicious content originating from Iran
Facebook, Twitter, and Google’s security teams are staying busy. All three companies reported this week that they had removed malicious...
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