Fahad HSep 10, 20181 min readLinkedIn brings Dynamic Ads into Campaign Manager platformAfter launching a newly redesigned Campaign Manager platform in July, LinkedIn is now bringing its Dynamic Ad product to the newly...
Fahad HSep 10, 20182 min readFacebook advertisers can now manage where Instant Article, in-stream video ads appearFacebook is extending its placement reporting to Instant Articles and in-stream video so advertisers can preemptively block publishers...
Fahad HSep 7, 20182 min readFacebook is combining website, app, offline purchase data into one view for advertisersFacebook will no longer breakout conversion cost metrics by website, app and offline channels. Instead, it will aggregate cost reporting...
Fahad HSep 7, 20181 min readTwitter adds audio-only broadcasting for iOS app, PeriscopeTwitter unveiled a new audio-only broadcast feature for users of its platform and Periscope on Friday. Periscope engineer Richard Plom...
Fahad HSep 7, 20181 min readFacebook renames Canvas ads ‘Instant Experience’ ads, gives them pixel capabilitiesFacebook is renaming its Canvas ads, now calling the mobile ad unit “Instant Experience” ads and is building out pixel capabilities...
Fahad HSep 6, 20184 min readFacebook, Twitter grilled by Senate committee; Dorsey says company may label botsvia C-SPAN Facebook COO Sheryl Sandberg and Twitter CEO Jack Dorsey on Wednesday appeared before a Senate committee to face questions...
Fahad HSep 6, 20182 min readFacebook’s new Flight Ads will let advertisers target users searching for flights on travel siFacebook is launching a new ad designed specifically for airlines and airfare apps wanting to target travelers searching for flights. The...
Fahad HSep 5, 20182 min readInstagram rumored to be moving further into e-commerce with a stand-alone shopping appFacebook-owned Instagram looks to be making its own footprint in the land of standalone apps. According to a report from The Verge,...
Fahad HSep 5, 20182 min readPew survey finds marked decline in Facebook user engagement since MarchAccording to new survey data from the Pew Research Center (June 2018), a substantial number of Facebook users (42 percent) have stepped...
Fahad HSep 5, 20182 min readOpinion: Is Nike’s Colin Kaepernick ‘Just Do It’ deal really stupid — or incMany marketing pundits and talking heads are now asking whether Nike’s “Just Do It” anniversary deal with NFL quarterback-turned-activist...
Fahad HSep 4, 20182 min readSnap names Time Warner’s former CMO as its VP of US Global Business SolutionsSnap Inc. has hired Kristen O’Hara, the former CMO for Time Warner (now Warner Media), as its vice president of US global business...
Fahad HAug 31, 20182 min readTwitter suggested accounts to unfollow, says it was part of an ‘incredibly’ limited testTwitter confirmed this week it recently ran a test suggesting accounts to unfollow. The test lasted for only a few days, was applied to a...
Fahad HAug 30, 20182 min readTwitter to enforce new rules around issue ads starting September 30Twitter announced it will begin enforcing a new policy for US-specific issue ads starting September 30, along with a new certification...
Fahad HAug 29, 20182 min readFacebook opens up video ad opportunities to more creators as it takes Watch globalFacebook is taking its video hub Watch global, but even bigger news for its video creators: it is now launching Ad Breaks across five...
Fahad HAug 29, 20182 min readFacebook is letting 5 publishers test headlines, images, copy in organic postsFacebook is running a test with a very limited group of publishers, giving them the ability to test different variations of headlines,...
Fahad HAug 29, 20182 min readInstagram fights back against fake accounts & bad actors with new safety toolsAfter last week’s announcement that 652 Pages, accounts and groups had been removed from Facebook and Instagram, Facebook’s less popular...
Fahad HAug 29, 20182 min readFacebook opens up its ads pixel to a limited number of GroupsFacebook is trying to get more brands on board with its mission to deliver community-driven experiences. As part of this initiative, the...
Fahad HAug 28, 20182 min readFacebook tests new way to connect more users on the platformFacebook is testing a new way to get more users to become Facebook friends. To do so, the company is adding a “Things in Common” label...
Fahad HAug 24, 20183 min readFacebook recruits former HP marketing lead as its new CMOFacebook Chief Product Officer Chris Cox with the company’s new CMO, Antonio Lucio Since Facebook CMO Gary Briggs announced his plans to...
Fahad HAug 23, 20184 min readFacebook, Twitter & Google take down malicious content originating from IranFacebook, Twitter, and Google’s security teams are staying busy. All three companies reported this week that they had removed malicious...
