Facebook CEO Mark Zuckerberg answered the question on every Facebook marketers’ mind today. What happened to the organic reach on my...

Here’s a campaign beer drinkers will love. Working with UK agency The Corner, beer brewer Fuller’s launched a social media campaign that...

Waterloo, Ontario-based Kik Messenger is taking a run at this issue by giving brands the means to create individual interaction at scale....

Twitter extended access to its self-service advertising platform to six new countries — Norway, Sweden, Finland, Denmark, New Zealand and...

Some wondered if the #AlexFromTarget phenomenon was too good to be organic. Now it seems so. But while a company called Breakr has...

Twitter has released a Small Business Planner mobile app to help businesses with their Twitter marketing activities. Timed with the...

As live TV audiences shrink, the television industry is scrambling to refine success metrics. One such new measure is the +7 audience,...

Long before Pabst Blue Ribbon became a hipster beer of choice for the Millennial generation, it was just the beer you drank in college...

We all know it when we see it: the real-time marketing slam dunk. Oreo’s “You Can Still Dunk in the Dark” is the uber example, an...

In just a couple of weeks, the Marketing Land editorial staff will head to Las Vegas for our annual SMX Social Media Marketing...

Are you prepared for the end of the Facebook like gate? Sometime tomorrow, Facebook engineers will flip the switch and pages will no...

Social media’s ability to mint celebrities out of thin ether is on full display today, as a previously unknown young Target employee has...

Twitter has a slower-growth problem, so CEO Dick Costolo and CFO Anthony Noto attempted to shift attention to the potential of the...

Happy Halloween, now go shopping. The countdown to Black Friday is at t-minus 27 days and there are only 54 days until Christmas, so if...

What does a town hall meeting for 1.35 billion people look like? Stay tuned. Facebook founder and CEO Mark Zuckerberg announced today...

Instagram’s slow-play entrance into the mobile video advertising market is picking up speed. Today, according to Ad Week, the...

Billed as the first-ever trick or treating event on Twitter, Honda, in partnership with Just Born’s Mike and Ike candy brand, have...

It used to be we would get maybe one “must-get-an-invite!” new social network a year. This October saw not one, but two new social...

Twitter and IBM today announced a partnership that the companies say will help businesses make better decisions, combining Twitter’s...

Facebook passed the $1 billion a month in revenue barrier in the third quarter, reporting $3.2 billion for the three months ending in...