Fahad HNov 6, 20143 min readMark Zuckerberg On Facebook Organic Reach: We Optimize For Users Not For BusinessesFacebook CEO Mark Zuckerberg answered the question on every Facebook marketers’ mind today. What happened to the organic reach on my...
Fahad HNov 6, 20142 min readBeer Brand’s #EmptyPint Social Campaign Offers Free Pint To Those Who Tweet Image Of Empty PinHere’s a campaign beer drinkers will love. Working with UK agency The Corner, beer brewer Fuller’s launched a social media campaign that...
Fahad HNov 6, 20142 min readKik Gives Brands More Auto-Messaging Options With Keywords In Promoted ChatsWaterloo, Ontario-based Kik Messenger is taking a run at this issue by giving brands the means to create individual interaction at scale....
Fahad HNov 5, 20141 min readTwitter Expands Self-Service Ad Platform To Nordic Countries, Singapore & New ZealandTwitter extended access to its self-service advertising platform to six new countries — Norway, Sweden, Finland, Denmark, New Zealand and...
Fahad HNov 5, 20143 min readIs The Company Claiming Credit For #AlexFromTarget Really Behind It?Some wondered if the #AlexFromTarget phenomenon was too good to be organic. Now it seems so. But while a company called Breakr has...
Fahad HNov 4, 20141 min readTwitter Launches Small Business Planner Mobile AppTwitter has released a Small Business Planner mobile app to help businesses with their Twitter marketing activities. Timed with the...
Fahad HNov 4, 20142 min readNielsen Study Shows Twitter Boosts Time-Shifting TV ViewershipAs live TV audiences shrink, the television industry is scrambling to refine success metrics. One such new measure is the +7 audience,...
Fahad HNov 4, 20142 min readBudweiser Taps Millennials With #HolidayBuds Vintage Wooden Crates And LabelsLong before Pabst Blue Ribbon became a hipster beer of choice for the Millennial generation, it was just the beer you drank in college...
Fahad HNov 4, 20148 min readDoes Real-Time Marketing & Newsjacking Really Work? New Book Says Yes & Has Data To Prove We all know it when we see it: the real-time marketing slam dunk. Oreo’s “You Can Still Dunk in the Dark” is the uber example, an...
Fahad HNov 4, 20146 min readA Marketer’s Guide To Gaining Attention On 12 Top Social NetworksIn just a couple of weeks, the Marketing Land editorial staff will head to Las Vegas for our annual SMX Social Media Marketing...
Fahad HNov 4, 20143 min readFacebook Is Tearing Down The Like Gate. Are You Ready?Are you prepared for the end of the Facebook like gate? Sometime tomorrow, Facebook engineers will flip the switch and pages will no...
Fahad HNov 3, 20141 min readTarget Didn’t Start It But Joins Up With #AlexFromTarget ObsessionSocial media’s ability to mint celebrities out of thin ether is on full display today, as a previously unknown young Target employee has...
Fahad HNov 1, 20143 min readHere’s What Twitter Said About Cashing In On Its Logged Out UsersTwitter has a slower-growth problem, so CEO Dick Costolo and CFO Anthony Noto attempted to shift attention to the potential of the...
Fahad HOct 31, 20142 min readTwitter Touts Its Ability To Drive Holiday SalesHappy Halloween, now go shopping. The countdown to Black Friday is at t-minus 27 days and there are only 54 days until Christmas, so if...
Fahad HOct 30, 20142 min readMark Zuckerberg To Hold Public Q&A With Facebook Users On Nov. 6What does a town hall meeting for 1.35 billion people look like? Stay tuned. Facebook founder and CEO Mark Zuckerberg announced today...
Fahad HOct 30, 20142 min readInstagram Is Introducing Video Ads Today With 5 Major BrandsInstagram’s slow-play entrance into the mobile video advertising market is picking up speed. Today, according to Ad Week, the...
Fahad HOct 30, 20141 min readIn #TreatPromo, Honda To Give Candy To Those Who Tweet It With A Halloween Costume PicBilled as the first-ever trick or treating event on Twitter, Honda, in partnership with Just Born’s Mike and Ike candy brand, have...
Fahad HOct 30, 20147 min readEllo & Tsu: Are The New Me-Too Social Networks For Marketers?It used to be we would get maybe one “must-get-an-invite!” new social network a year. This October saw not one, but two new social...
Fahad HOct 29, 20142 min readTwitter & IBM Announce Partnership To Bring Data Insights To EnterprisesTwitter and IBM today announced a partnership that the companies say will help businesses make better decisions, combining Twitter’s...
Fahad HOct 28, 20142 min read1 Billion A Month? That’s Even Better As Facebook Beats Market Expectations AgainFacebook passed the $1 billion a month in revenue barrier in the third quarter, reporting $3.2 billion for the three months ending in...
