Facebook has started rolling out a new version of Messenger — called Messenger 4 — that promises a more “simplified” experience. Among...

In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on...

Facebook started beta testing an attribution solution for marketers to analyze the impact of their campaigns both on and off Facebook in...

A new survey from Sumo Heavy Industries has both good and bad news for social media. The survey was conducted in May among more than...

Facebook introduced a new retention optimization feature and four new app retention metrics for app advertisers on Thursday. Why app...

Facebook is updating the language for its Branded Content tag — putting more transparency around brand-influencer relationships — and...

In May 2017, Facebook announced it was doing more to demote ads that included shocking, disruptive or malicious content. On Wednesday,...

Pinterest announced Wednesday the first big refresh for its self-serve Ads Manager tool since its launch in 2016. The company also added...

Facebook is rumored to be working on a connected TV device under the project name Ripley, reports Cheddar.com. The hardware, which...

Facebook announced last week it is opening its Audience Network SDK Beta Program, giving app developers and publishers early access to...

Facebook is currently testing its new Creative Compass tool. Facebook unveiled a diagnostic tool for agency partners in its Facebook...

According to a report out this morning, “hundreds of thousands” of users of Google+ had their data exposed to third-party developers back...

Facebook CEO Mark Zuckerberg at the company’s 2017 F8 Developer’s Conference. Facebook just renamed its Camera Effects Platform as Spark...

A year since launching native video, Reddit reports it is seeing more than a billion video views per month on average. The platform says...

In something of a blow to Snap, eMarketer has lowered its ad forecast for the company by a significant 36 percent. The firm says that’s...

Use of social media and internet adoption more broadly are flat according to new data from the Pew Research Center. The organization...

Facebook announced on Friday it had discovered a security breach affecting almost 50 million user accounts. The company says attackers...

Facebook has confirmed it targets ads to users based on phone numbers they provide for two-factor authentication (the process used to...

Facebook is launching new options for brands to have more control over their video ad campaigns with the release of ThruPlay video ads...

Snapchat is rolling out a number of new e-commerce ad options ahead of the holiday shopping season. The company is making Shoppable Snap...