How to run a conversion-focused Facebook Ads campaign
1.09 billion users, Facebook is an advertiser’s dream come true. But this immense reach also brings with it a lot of challenges. As...
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Where Instagram and Facebook advertising converge and where they differ
tanuha2001 / Shutterstock.com As of last count, Instagram had 500 million monthly active users and (already) more advertisers than...
Customer experience in the age of disloyalty
This return flight, like my departure, was provided by one airline but “operated” by another. In total, I was graced with flight numbers...
Instagram advertising: What’s working? Part 2
Chukcha / Shutterstock.com Six months have passed since my last Instagram-focused column, so it’s a good time to provide an update on the...
10 ways to increase your social media engagement like never before
You post day in and day out hoping to see the social side of social media start to happen. Sometimes, a like or two will pop up, but most...
Microsoft’s LinkedIn acquisition represents huge opportunity for Bing Ads
Credit: Microsoft Today, Microsoft announced it will acquire the B2B social media platform LinkedIn for a whopping $26.2 billion in cash....
The future of social intelligence: image recognition and analysis
The reality is that while analyzing social conversation is undoubtedly valuable to marketing and advertising professionals, we may be...
Your brand refresh: What should you expect from social?
Several weeks ago, Instagram surprised users around the world with a colorful new direction for its logo. The new design began appearing...
Live from your brand: streaming video and the new consumer connection
Tiny screens are poised to rule the world. And if content marketing on these tiny devices is king, video content is the crown jewel....
New Twitter features can boost brand engagement
But when it comes to actually using Twitter well, both personally and as a brand-building tool, it ends up being one of the most complex...
A marketer’s first month as a Snapchat user
There are a few different waves of adoption when it comes to social networks. First, the classic early adopters. Then, the friends...
Why you should be looking at Facebook’s Audience Network
Just a few months ago, Facebook announced that its Audience Network was on track for a $1 billion annual run rate. Pretty impressive for...
5 effective ways to reach customers through live streaming
A recent SocialMediaToday.com infographic reported some pretty remarkable statistics about video consumption and live streaming. Among...
Deep-dish digital: The most Instagrammed restaurants in America
When setting out to plan social media campaigns for big brands, there is a long list of factors to juggle. Marketers need to manage a...
Removing silos: staying ahead with integrated digital marketing best practices
Customers today are channel-agnostic. They interact with brands on the platforms that are the most convenient for them, and they expect...
7 reasons your Instagram Ads aren’t converting
I’d rather see comedian Amy Schumer spit up milk than watch most Instagram Sponsored Ads. That was an actual thought I had when I was...
3 signs your small business should forego social media, and what to do instead
If you’re a small business owner, the title of this article may not sit well with you. After all, there’s no shortage of online articles...
How to ask customers for reviews (and actually get them)
Outside of the food and hospitality industry, it can be a real struggle for businesses to get positive reviews. Consumers don’t typically...
5 exercises to strengthen your social media marketing skills
The only way to get better at something is to practice. You can read up on news, take advice from mentors, brainstorm and come up with...
Composition of an online reputation dream team
If you are the victim of an online reputation attack, you might wonder what you could do about it if you had substantial resources to get...
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