Fahad HJun 27, 20164 min readHow to run a conversion-focused Facebook Ads campaign1.09 billion users, Facebook is an advertiser’s dream come true. But this immense reach also brings with it a lot of challenges. As...
Fahad HJun 23, 20163 min readWhere Instagram and Facebook advertising converge and where they differtanuha2001 / Shutterstock.com As of last count, Instagram had 500 million monthly active users and (already) more advertisers than...
Fahad HJun 23, 20164 min readCustomer experience in the age of disloyaltyThis return flight, like my departure, was provided by one airline but “operated” by another. In total, I was graced with flight numbers...
Fahad HJun 22, 20163 min readInstagram advertising: What’s working? Part 2Chukcha / Shutterstock.com Six months have passed since my last Instagram-focused column, so it’s a good time to provide an update on the...
Fahad HJun 21, 20165 min read10 ways to increase your social media engagement like never beforeYou post day in and day out hoping to see the social side of social media start to happen. Sometimes, a like or two will pop up, but most...
Fahad HJun 13, 20166 min readMicrosoft’s LinkedIn acquisition represents huge opportunity for Bing AdsCredit: Microsoft Today, Microsoft announced it will acquire the B2B social media platform LinkedIn for a whopping $26.2 billion in cash....
Fahad HJun 8, 20163 min readThe future of social intelligence: image recognition and analysisThe reality is that while analyzing social conversation is undoubtedly valuable to marketing and advertising professionals, we may be...
Fahad HJun 6, 20163 min readYour brand refresh: What should you expect from social?Several weeks ago, Instagram surprised users around the world with a colorful new direction for its logo. The new design began appearing...
Fahad HJun 1, 20163 min readLive from your brand: streaming video and the new consumer connectionTiny screens are poised to rule the world. And if content marketing on these tiny devices is king, video content is the crown jewel....
Fahad HMay 27, 20164 min readNew Twitter features can boost brand engagementBut when it comes to actually using Twitter well, both personally and as a brand-building tool, it ends up being one of the most complex...
Fahad HMay 26, 20164 min readA marketer’s first month as a Snapchat userThere are a few different waves of adoption when it comes to social networks. First, the classic early adopters. Then, the friends...
Fahad HMay 25, 20163 min readWhy you should be looking at Facebook’s Audience NetworkJust a few months ago, Facebook announced that its Audience Network was on track for a $1 billion annual run rate. Pretty impressive for...
Fahad HMay 24, 20163 min read5 effective ways to reach customers through live streamingA recent SocialMediaToday.com infographic reported some pretty remarkable statistics about video consumption and live streaming. Among...
Fahad HMay 9, 20164 min readDeep-dish digital: The most Instagrammed restaurants in AmericaWhen setting out to plan social media campaigns for big brands, there is a long list of factors to juggle. Marketers need to manage a...
Fahad HMay 3, 20164 min readRemoving silos: staying ahead with integrated digital marketing best practicesCustomers today are channel-agnostic. They interact with brands on the platforms that are the most convenient for them, and they expect...
Fahad HApr 28, 20164 min read7 reasons your Instagram Ads aren’t convertingI’d rather see comedian Amy Schumer spit up milk than watch most Instagram Sponsored Ads. That was an actual thought I had when I was...
Fahad HApr 26, 20166 min read3 signs your small business should forego social media, and what to do insteadIf you’re a small business owner, the title of this article may not sit well with you. After all, there’s no shortage of online articles...
Fahad HApr 21, 20164 min readHow to ask customers for reviews (and actually get them)Outside of the food and hospitality industry, it can be a real struggle for businesses to get positive reviews. Consumers don’t typically...
Fahad HApr 20, 20164 min read5 exercises to strengthen your social media marketing skillsThe only way to get better at something is to practice. You can read up on news, take advice from mentors, brainstorm and come up with...
Fahad HApr 19, 20165 min readComposition of an online reputation dream teamIf you are the victim of an online reputation attack, you might wonder what you could do about it if you had substantial resources to get...
