First things first. We all know “influencer” is a goofy term. It’s probably second in overused buzzwords, right after “thought leader.”...

These people aren’t making phone calls. They’re consuming content and interacting with the digital universe from just about anywhere. And...

Today, LinkedIn’s Marketing Solutions team announced the official release of its native conversion tracking for Sponsored Content and...

At its core, it’s a great idea! Get leaders, celebrities or someone with an audience you want to reach to talk about your brand and...

But the season passing doesn’t mean the learning stops with the first fall leaves: Social media teams have spent the past few months...

Social media plays a role in each phase of the travel experience; consumers use social channels to seek advice on locations for a...

For us marketers, it’s a dream come true. Videos provide us with so much more opportunity to engage with our consumers than standard...

Most of us have grown so accustomed to social media being a part of our lives that it seems strange to think about it as a “new”...

Facebook dominates in terms of ad dollars and performance and has the user base and engagement to back up growth that doesn’t seem to be...

social media, SEO and PPC, content marketing and local and email marketing. However, one area that’s incredibly vital and should never be...

Facebook, Twitter and LinkedIn still have a stranglehold on the social media world in terms of sheer numbers of users, but a handful of...

Ivanka Trump is an Executive Vice President of The Trump Organization, founder of her self-titled fashion line, a media mogul with her...

Photo by Flickr user Steve Jurvetson and used here via the Creative Commons license Anyone paying attention to the technology world over...

Whether it’s performance-driven advertising, awareness or engagement you’re seeking, Facebook undoubtedly offers the best targeting...

Brands big and small have deployed Facebook Ads. They can come up with an inspirational post to help their fans start their mornings....

In the last few years, Facebook has developed new features to become one of the strongest platforms for sharing video content. The social...

Facebook earlier this year launched its Canvas ad product, and let’s face it — it’s pretty well done. In case you missed the fanfare,...

SocialPro 2016 conference in Seattle. Kerns, vice president of research & insights at Spredfast, provided a wealth of insights in this...

But these self-identifying labels are not just in messages; they’re also in our profile descriptions. Some people choose to list their...