6 quick steps to jump-start your influencer marketing program
First things first. We all know “influencer” is a goofy term. It’s probably second in overused buzzwords, right after “thought leader.”...
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Optimizing your blog for the social and mobile reader
These people aren’t making phone calls. They’re consuming content and interacting with the digital universe from just about anywhere. And...
LinkedIn conversion tracking is here! 4 things you need to know
Today, LinkedIn’s Marketing Solutions team announced the official release of its native conversion tracking for Sponsored Content and...
Influencer marketing: You’re doing it all wrong
At its core, it’s a great idea! Get leaders, celebrities or someone with an audience you want to reach to talk about your brand and...
How social is revealing a new world for the travel industry
But the season passing doesn’t mean the learning stops with the first fall leaves: Social media teams have spent the past few months...
3 ways social intelligence shapes hospitality marketing
Social media plays a role in each phase of the travel experience; consumers use social channels to seek advice on locations for a...
2016 is finally the “year of the video”
For us marketers, it’s a dream come true. Videos provide us with so much more opportunity to engage with our consumers than standard...
6 possibilities for the future of social media marketing
Most of us have grown so accustomed to social media being a part of our lives that it seems strange to think about it as a “new”...
4 ways for Twitter to stay relevant
Facebook dominates in terms of ad dollars and performance and has the user base and engagement to back up growth that doesn’t seem to be...
Top tips to consider when it’s time to rebrand on social media
social media, SEO and PPC, content marketing and local and email marketing. However, one area that’s incredibly vital and should never be...
How Snapchat is building the future of social media
Facebook, Twitter and LinkedIn still have a stranglehold on the social media world in terms of sheer numbers of users, but a handful of...
A studded sheath dress or a crystal ball? How a tweet from Ivanka Trump illustrates affiliate market
Ivanka Trump is an Executive Vice President of The Trump Organization, founder of her self-titled fashion line, a media mogul with her...
Elon Musk and the rise of the social executive
Photo by Flickr user Steve Jurvetson and used here via the Creative Commons license Anyone paying attention to the technology world over...
9 new and semi-secret Facebook targeting options
Whether it’s performance-driven advertising, awareness or engagement you’re seeking, Facebook undoubtedly offers the best targeting...
5 reasons your Facebook Ads aren’t working
Brands big and small have deployed Facebook Ads. They can come up with an inspirational post to help their fans start their mornings....
3 reasons nobody is watching your Facebook Live video
In the last few years, Facebook has developed new features to become one of the strongest platforms for sharing video content. The social...
Finding the right brushstrokes for Facebook’s Canvas
Facebook earlier this year launched its Canvas ad product, and let’s face it — it’s pretty well done. In case you missed the fanfare,...
SocialPro 2016 recap: What Your Social Data Should Be Teaching You
SocialPro 2016 conference in Seattle. Kerns, vice president of research & insights at Spredfast, provided a wealth of insights in this...
How Twitter bios can help you find your audience
But these self-identifying labels are not just in messages; they’re also in our profile descriptions. Some people choose to list their...
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