Under pressure from activists and lawmakers, Facebook moved recently to prohibit using its “Ethnic Affinities” targeting in conjunction...

When I log onto Twitter or Facebook, it’s like a million voices cry out… and never stop talking. It can get tiresome. I don’t see updates...

online influencer marketing. Rest assured, the FTC’s initial foray into guidance will not be its last, and it is quite evident that it’s...

All too often, I hear two complaints about LinkedIn Ads: It’s too expensive. It doesn’t work. Generally, when I hear this feedback, it’s...

Over the past few months, it’s grown increasingly difficult to enter a lengthy discussion without drifting into politics. Between the...

Because this is how many see these sites, traditional social media marketing efforts have largely focused on using social platforms as...

I found out about comedian Mike Birbiglia’s movie, “Don’t Think Twice,” on Twitter. Someone else had tweeted about how Questlove, the...

released its own version of live content sharing in the form of “Stories.” The feature functions suspiciously like Snapchat, with content...

Chukcha / Shutterstock.com Much like with Facebook, the team at Instagram regularly tweaks the ad experience in a bid to improve...

There’s proof. When your customers come across customer-generated content during their web journey, the average order value increases by...

Quite often, I’m asked about which is better for companies, and, with very few exceptions, I’ve found myself giving the same advice: “You...

Just look at social media. Google can’t leave its algorithm alone; ad blockers are everywhere (with Facebook now blocking them); Twitter...

From left to right: Pamela Parker, Executive Features Editor, Marketing Land & Search Engine Land; Tara Siegel, Senior Director of Social...

sharing economy is so deeply entrenched in major industries and consumers’ lifestyles that it’s almost hard to remember life before Uber...

Conspiracy theories can be fun. Why haven’t humans been back to the moon since 1972? How could one person have possibly written all of...

I often find myself describing how the Yelp filter works to marketers and business owners who are frustrated with the fact that Yelp...

As marketers, we strive to find new ideas for campaigns, strategies and tactics from any source we can find. Looking to our own...

Getting to your audience and engaging with them have become so much easier with the platforms and analytics that help you find them....

Is this a crazy idea? Well, I’m just going to get right to it. Why isn’t there an ad-free, subscription-based social media platform out...

Twin Design / Shutterstock.com So you’re advertising on Facebook and have a good handle on the levers that drive performance, but one...