The art of social media minimalism
In 2010, as the social media craze went into overdrive, there was a very real fear of being left behind by The Future. You had to hire...
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7 powerful SEO & management tools to make your social media efforts more effective
according to Social Media Examiner research. Those are not new facts. What’s new, though, are the tools you can use to enhance your...
A day in the life of a social CMI pro
social consumer market insights professionals (or social CMI), you may be wondering exactly what the social CMI does. First and foremost,...
What influencer marketing can learn from PR’s history
Influencer marketing is one of the most exciting marketing tactics brands are using today, uniting branded content development with the...
Marketers: Track emotions, not just numbers
What’s more important to marketers: Knowing what their audience is talking about or knowing what their audience thinks about what they’re...
10 easy steps to help your business flourish on Facebook
If your business isn’t making itself visible on Facebook, then you’re missing out on one of the most cost-effective places to meet new...
A healthier, happier social presence: Tips for health care marketers in 2017
That being said, there is some movement toward social, and it offers an exciting glimpse of what’s coming. For one, consumers will have...
Pro tips for every Facebook visual ad type
The tips in this post include best practices, plus my own personal recommendations to maximize performance for each Facebook ad type....
3 steps to take your influencer marketing to the next level
So how do you get heard? Well, last year, 86 percent of brands used influencer marketing in some capacity. Working with people who...
Using social media to jump-start your content marketing strategy
2 billion social media users worldwide. Quality content is what makes social media tick. Unfortunately, most brands have a social media...
10 things you should be doing now on social media to grow your business
86 percent of Americans are now internet users, according to the latest data, and social media is one of the most cost-effective ways to...
Why longer Facebook Live streams mean more engagement
In 2014, CEO Mark Zuckerberg stated, “In five years most of [Facebook] will be video” — and now the site is so invested in video that...
LinkedIn Ads: How to target your ideal prospect, every time
LinkedIn Ads is the undisputed king of targeting professionals in the world of advertising, and it does it at scale. In an ideal world,...
2017 is here: Don’t dawdle. Double down on social media ads now
by up to 40 percent when compared with costs in November and December. With less competition for shopper attention and lower costs, the...
Improving the social shopping experience: Facebook Shoppable Feed ads
Back in 2015, Facebook released Dynamic Product Ads, which enabled advertisers to serve users ads that were dynamically populated with...
Beyond the Like: Measuring Facebook Reactions
Don’t get me wrong — I love Likes. They continue to serve as a simple way for people to show support for a thought, product offering or...
What businesses need to know about the Yelp Elite program
For the past three years, I’ve been a member of one of the most exclusive, most important, most powerful groups on the internet: The Yelp...
Using influencer campaigns for real-time amplification
influencer marketing will continue to be a hot topic in 2017. One of the most common ways to approach influencer marketing is as a...
2017: The age of social satellites
By 2012, quality content was what got results. At an email marketing company, my team built a robust content program with the blog as the...
Three paid social features you need to try in 2017
tanuha2001 / Shutterstock.com Hopefully, your social advertising program has been able to hit the ground running in 2017. Now that you’ve...
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