In 2010, as the social media craze went into overdrive, there was a very real fear of being left behind by The Future. You had to hire...

according to Social Media Examiner research. Those are not new facts. What’s new, though, are the tools you can use to enhance your...

social consumer market insights professionals (or social CMI), you may be wondering exactly what the social CMI does. First and foremost,...

Influencer marketing is one of the most exciting marketing tactics brands are using today, uniting branded content development with the...

What’s more important to marketers: Knowing what their audience is talking about or knowing what their audience thinks about what they’re...

If your business isn’t making itself visible on Facebook, then you’re missing out on one of the most cost-effective places to meet new...

That being said, there is some movement toward social, and it offers an exciting glimpse of what’s coming. For one, consumers will have...

The tips in this post include best practices, plus my own personal recommendations to maximize performance for each Facebook ad type....

So how do you get heard? Well, last year, 86 percent of brands used influencer marketing in some capacity. Working with people who...

2 billion social media users worldwide. Quality content is what makes social media tick. Unfortunately, most brands have a social media...

86 percent of Americans are now internet users, according to the latest data, and social media is one of the most cost-effective ways to...

In 2014, CEO Mark Zuckerberg stated, “In five years most of [Facebook] will be video” — and now the site is so invested in video that...

LinkedIn Ads is the undisputed king of targeting professionals in the world of advertising, and it does it at scale. In an ideal world,...

by up to 40 percent when compared with costs in November and December. With less competition for shopper attention and lower costs, the...

Back in 2015, Facebook released Dynamic Product Ads, which enabled advertisers to serve users ads that were dynamically populated with...

Don’t get me wrong — I love Likes. They continue to serve as a simple way for people to show support for a thought, product offering or...

For the past three years, I’ve been a member of one of the most exclusive, most important, most powerful groups on the internet: The Yelp...

influencer marketing will continue to be a hot topic in 2017. One of the most common ways to approach influencer marketing is as a...

By 2012, quality content was what got results. At an email marketing company, my team built a robust content program with the blog as the...

tanuha2001 / Shutterstock.com Hopefully, your social advertising program has been able to hit the ground running in 2017. Now that you’ve...