I’ll start by stating that social media and SEO are heavily tied to each other. SEO data can help improve your social efforts, and social...

Facebook CEO Mark Zuckerberg announced the new chatbot feature for the Facebook Messenger app. This feature would allow a bot to respond...

These days, everyone seems to be doing video advertising — and for good reason. Video ads are a great way to get people to pay attention...

While search engine optimization is great, we still don’t have demographic data we can use to organically target our persona. For paid...

Social advertising allows for a bevy of ways to effectively reach people on social platforms, both in their personal and their...

Besides offering the chance to connect with your colleagues and wider network, it provided a new array of choices for anyone looking for...

Ads on social platforms and sponsored content on media sites are becoming more pervasive and increasingly harder to spot. While there has...

Email and social media are two completely different beasts and could serve two separate purposes in your overall strategy. To narrow your...

tanuha2001 / Shutterstock.com Marketers today have advanced technologies at their fingertips to gain a deeper understanding of their...

I remember the days when you could only run Page Like campaigns within Facebook advertising. Brands and advertisers poured tens, often...

During Facebook’s annual F8 conference — which had to happen seven times before I decided “F8” was a play on “fate,” despite Wikipedia...

tanuha2001 / Shutterstock.com Social media has not only revolutionized the way that people communicate and stay in touch; it has...

LinkedIn released a fantastic new feature to their ads product that is an absolute game-changer for business-to-business companies. It’s...

LinkedIn released a new feature to its advertising product for which advertisers have been waiting on pins and needles. Facebook and...

tanuha2001 / Shutterstock.com Twitter is too often overlooked by growing businesses. While it may not rival Facebook in popularity,...

“Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. When the leader of the free world spends 140...

It’s time for advertising and marketing professionals to start talking about influence marketing, not influencer marketing. Let me...

161 million daily active users (DAUs) and become part of popular culture — a part that many young people couldn’t bear to live without....

SMX West, the integration of social and search was first and foremost in my mind. Below is a roundup of key lessons learned across...

Video is hands-down the hottest topic for most brands these days, and from my experience, I’d say it’s taken over “mobile” as the...