Fahad HJul 18, 20173 min readHow to use SEO data in your social media strategyI’ll start by stating that social media and SEO are heavily tied to each other. SEO data can help improve your social efforts, and social...
Fahad HJul 11, 20172 min readThe pros, the cons and the future of Facebook chatbotsFacebook CEO Mark Zuckerberg announced the new chatbot feature for the Facebook Messenger app. This feature would allow a bot to respond...
Fahad HJul 3, 20176 min readHow video ad quality affects campaign performance on FacebookThese days, everyone seems to be doing video advertising — and for good reason. Video ads are a great way to get people to pay attention...
Fahad HJun 28, 20175 min readHow to generate B2B leads with LinkedIn’s Sponsored InMailWhile search engine optimization is great, we still don’t have demographic data we can use to organically target our persona. For paid...
Fahad HJun 26, 20174 min readB2B vs. B2C: What’s the social strategy?Social advertising allows for a bevy of ways to effectively reach people on social platforms, both in their personal and their...
Fahad HJun 2, 20173 min readFinally getting (Linked)In on the retargeting actionBesides offering the chance to connect with your colleagues and wider network, it provided a new array of choices for anyone looking for...
Fahad HMay 25, 20174 min readHow to make ads less adversarialAds on social platforms and sponsored content on media sites are becoming more pervasive and increasingly harder to spot. While there has...
Fahad HMay 23, 20175 min readEmail vs. social: Which works best for B2C?Email and social media are two completely different beasts and could serve two separate purposes in your overall strategy. To narrow your...
Fahad HMay 9, 20172 min readSocial shopping: How to use social media analytics to quantify purchase intenttanuha2001 / Shutterstock.com Marketers today have advanced technologies at their fingertips to gain a deeper understanding of their...
Fahad HApr 27, 20176 min readWhat is the value of a ‘Like?’I remember the days when you could only run Page Like campaigns within Facebook advertising. Brands and advertisers poured tens, often...
Fahad HApr 26, 20174 min readFacebook Spaces & the risky virtualization of retailDuring Facebook’s annual F8 conference — which had to happen seven times before I decided “F8” was a play on “fate,” despite Wikipedia...
Fahad HApr 25, 20174 min read5 ways to monetize your social media followingstanuha2001 / Shutterstock.com Social media has not only revolutionized the way that people communicate and stay in touch; it has...
Fahad HApr 25, 20175 min readStep up your advanced Account-Based Marketing strategies with LinkedIn AdsLinkedIn released a fantastic new feature to their ads product that is an absolute game-changer for business-to-business companies. It’s...
Fahad HApr 24, 20175 min readLinkedIn’s new Matched Audiences feature just blew Facebook Custom Audiences out of the water for B2LinkedIn released a new feature to its advertising product for which advertisers have been waiting on pins and needles. Facebook and...
Fahad HApr 19, 20173 min readMaximize your business’s Twitter impacttanuha2001 / Shutterstock.com Twitter is too often overlooked by growing businesses. While it may not rival Facebook in popularity,...
Fahad HApr 13, 20173 min readWhat to do if President Trump calls out your brand on Twitter“Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. When the leader of the free world spends 140...
Fahad HApr 10, 20173 min readWhy it’s time to say goodbye to the ‘r’ in influencerIt’s time for advertising and marketing professionals to start talking about influence marketing, not influencer marketing. Let me...
Fahad HApr 7, 20174 min readIs Snapchat’s bubble about to burst?161 million daily active users (DAUs) and become part of popular culture — a part that many young people couldn’t bear to live without....
Fahad HMar 31, 20173 min readSearch & social integration: Takeaways from SMX WestSMX West, the integration of social and search was first and foremost in my mind. Below is a roundup of key lessons learned across...
Fahad HMar 30, 20174 min read10 tips to make the most of live videoVideo is hands-down the hottest topic for most brands these days, and from my experience, I’d say it’s taken over “mobile” as the...
