How to use SEO data in your social media strategy
I’ll start by stating that social media and SEO are heavily tied to each other. SEO data can help improve your social efforts, and social...
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The pros, the cons and the future of Facebook chatbots
Facebook CEO Mark Zuckerberg announced the new chatbot feature for the Facebook Messenger app. This feature would allow a bot to respond...
How video ad quality affects campaign performance on Facebook
These days, everyone seems to be doing video advertising — and for good reason. Video ads are a great way to get people to pay attention...
How to generate B2B leads with LinkedIn’s Sponsored InMail
While search engine optimization is great, we still don’t have demographic data we can use to organically target our persona. For paid...
B2B vs. B2C: What’s the social strategy?
Social advertising allows for a bevy of ways to effectively reach people on social platforms, both in their personal and their...
Finally getting (Linked)In on the retargeting action
Besides offering the chance to connect with your colleagues and wider network, it provided a new array of choices for anyone looking for...
How to make ads less adversarial
Ads on social platforms and sponsored content on media sites are becoming more pervasive and increasingly harder to spot. While there has...
Email vs. social: Which works best for B2C?
Email and social media are two completely different beasts and could serve two separate purposes in your overall strategy. To narrow your...
Social shopping: How to use social media analytics to quantify purchase intent
tanuha2001 / Shutterstock.com Marketers today have advanced technologies at their fingertips to gain a deeper understanding of their...
What is the value of a ‘Like?’
I remember the days when you could only run Page Like campaigns within Facebook advertising. Brands and advertisers poured tens, often...
Facebook Spaces & the risky virtualization of retail
During Facebook’s annual F8 conference — which had to happen seven times before I decided “F8” was a play on “fate,” despite Wikipedia...
5 ways to monetize your social media followings
tanuha2001 / Shutterstock.com Social media has not only revolutionized the way that people communicate and stay in touch; it has...
Step up your advanced Account-Based Marketing strategies with LinkedIn Ads
LinkedIn released a fantastic new feature to their ads product that is an absolute game-changer for business-to-business companies. It’s...
LinkedIn’s new Matched Audiences feature just blew Facebook Custom Audiences out of the water for B2
LinkedIn released a new feature to its advertising product for which advertisers have been waiting on pins and needles. Facebook and...
Maximize your business’s Twitter impact
tanuha2001 / Shutterstock.com Twitter is too often overlooked by growing businesses. While it may not rival Facebook in popularity,...
What to do if President Trump calls out your brand on Twitter
“Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. When the leader of the free world spends 140...
Why it’s time to say goodbye to the ‘r’ in influencer
It’s time for advertising and marketing professionals to start talking about influence marketing, not influencer marketing. Let me...
Is Snapchat’s bubble about to burst?
161 million daily active users (DAUs) and become part of popular culture — a part that many young people couldn’t bear to live without....
Search & social integration: Takeaways from SMX West
SMX West, the integration of social and search was first and foremost in my mind. Below is a roundup of key lessons learned across...
10 tips to make the most of live video
Video is hands-down the hottest topic for most brands these days, and from my experience, I’d say it’s taken over “mobile” as the...
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