You’ve likely heard that expression. It’s descriptive of what the world is feeling these days with the incredible amounts of content...

think of Instagram as a mindless channel. After all, it distracts you from your to-do list with endless scrolling images of rock-hard...

In some cases, that’s also its biggest nightmare. Why? Because in some cases, the presets in Google Analytics don’t show you what you...

You need to use social media to enhance your customers’ experiences with your brand. It’s time to delight. Set the stage: Engage your...

I’ve found that my strongest client relationships over the years have come when we solely see each other as the vendor (myself) and the...

Many are predicting that “the influencer bubble” is primed to burst in 2018, and in my book, it’s about time. Not that I’m opposed to...

Understandably, brands have gotten skeptical of that model. Short attention spans and the closed ecosystems of social media giants dilute...

Today, we’re watching four times more Facebook Live content and 80 percent more video content on Instagram than we did a year ago....

If you invest time in creating high-quality content, you want it to get shared far and wide. Few things are more rewarding than seeing...

highest-converting medium in the social media space. When it comes to content, it is the king of kings, the best player on the field, the...

increased by 30 percent, thanks to people striving to create a content-only environment for themselves online. (Perhaps they’ve never...

Consumers’ fondness for and engagement with social media platforms are often cited as reasons that advertising on these sites...

What should brands be thinking about in the second half of the year to take their social media marketing to the next level and create...

Not long ago, my organic Facebook posts were receiving massive organic engagement. Today, the same content will receive only a few...

In this new economy, influence happens at the most local level. The influencers aren’t celebrities or news organizations, but active...

New platforms have come into the mix. Veteran platforms continue to evolve their algorithms, rules and layouts. There are constantly new...

In many cases, your content and landing pages that get social traffic have a clear success metric: conversion. You want to know if...

Although they might not want to admit it, many marketers find themselves flat-out stuck when it comes to their social followings. We’re...

Caring about how you’re perceived by others is not a new concept. Even cavemen probably had moments of insecurity, pondering whether...

With nearly 2 billion active monthly users, it’s safe to say that Facebook should be a part of your business and marketing strategy. If...